TODAY: date

Tesla: An Electrifying Experience, But Not for Everyman

by Jennifer Schwab of SCGH

I had a chance to drive the fascinating Tesla Roadster this past weekend. In a word, it was, well, electrifying. The power and performance of a Lotus Exige, without the noise and pollution. More on this in a moment.

2010-07-19-teslaroadsterorange.jpg

We were at a special "Bastille Day" event held by L.A.'s Petersen Automotive Museum in Malibu. Everybody dressed in white, great cars were everywhere, and Tesla was offering demo drives to this select group of automotive opinion leaders. In case you've not heard of Tesla, it is a Bay Area startup run by CEO Elon Musk, who made a couple hundred million by selling his previous Big Idea, PayPal. Tesla plans to build an electric car that will be affordable, but the initial product really is not. It sells for about $125K, plus extras such as the deluxe charging station, sport package upgrade, etc.

Let's evaluate the car first, not the price. It is based on the Lotus Esprit chassis, or platform as the car industry calls it. I have always loved the Lotus and confess to taking a special Lotus driving school in my previous life. As fast cars go, it is very lightweight, gets close to 30 mpg, corners like a mother, runs zero to 60 in less than five seconds and does this running a four cylinder Toyota engine. It is also very hard to get in and out of, has little storage space, poor visibility and is not very practical as a daily driver.


                

 



© LOHAS 2008 - a property of Conscious Wave, Inc.


2010 LOHAS Forum

June 23-25th, Boulder, CO

The intersection of multiple markets with like-minded ideals. Join us in building the LOHAS business community at the 14th annual LOHAS event. Share experiences, develop relationships and learn from peers to promote conscious commerce.

 

Reserve your spot before we sell out!
Register Now 

Student Scholarships to Attend
For students interested in a LOHAS career we have Scholarships  available to attend the LOHAS Forum.



LOHAS Venture Fair
Seeking funding for your company? Apply to present at the 2nd annual LOHAS Venture fair
.




magnifying glassInsight Tours

Get a behind the scenes look at Boulder based LOHAS companies with our LOHAS Insight Tours


wal mart speakerProgram and Speakers
Take a look at our Program and some of the cutting edge topics and information we will have as well as Speakers who are visionaries, thought leaders and industry experts.




LOHAS boothSponsor Exhibit
There are Sponsor/Exhibit Opportunities still available for the event.





LOHAS E-Newsletter


Google to Buy 114 MW of Wind Energy
Google is officially in the green energy business. The search giant announced on Tuesday that its Google Energy subsidiary signed a 20-year power purchase agreement with NextEra Energy. Google will begin buying 114 megawatts of electricity from an Iowa wind farm on July 30. ... More >>

Can Green MBAs save the planet?
We've all been there. Fresh out of university, starry-eyed, idealistic and eager to make our unique impact in our chosen company, only to realize, after a few short years, that, by and large, the system changes us rather than empowering us to change it. No matter how strong our resolve, no matter how compelling our passion for change, once we have learned the ropes, the ropes eventually serve only to constrain us. So why should we believe that Green MBAs will make a difference? ... More >>
Developing Multi-level Communications Strategies on Sustainability
Although many organisations have made a public commitment to improving the sustainability of their operations, few are communicating their intentions and progress clearly to their target audiences. Clear communication with customers, staff, suppliers and other influencers – stakeholders – plays an important part in the success of a business or enterprise. ... More >>

Compost conundrum muddies market
The number of compostable dishware products available in the Seattle market has grown 900 percent in less than three years thanks to a new ... More >>

10 Things to Know About Life Cycle Assessments
Life cycle assessment (LCA) has come a long way in the past few years, evolving from a niche activity carried out by academics and a few forward-thinking businesses to a mainstream practice talked about publicly by Fortune 500 companies. Read more: ... More >>

0 Brands That May Disappear in 2011
24/7 Wall St. has created a new list of brands that may disappear, which includes Readers Digest, Kia Motors, Dollar Thrifty (NYSE: DTG - News), Zale (NYSE: ZLC - News), Blockbuster (BLOKA.PK - News), T-Mobile, BP Plc (NYSE: BP - News), RadioShack (NYSE: RSH - News), Merrill Lynch and Moody's (NYSE: MCO - News). ... More >>

Eating More Meat Means More Weight Gain Over Time
A study on thousands of Europeans suggests that eating less meat may in fact help you keep slim and trim. Dr. Anne-Claire Vergnaud of Imperial College London and colleagues found that people who ate more meat gained more weight over five years than those who ate less meat, but had the same amount of calories. ... More >>