Advertise in the LOHAS Journal
Reach Executives and O
pinion Leaders
LOHAS Journal Reaches more than 13,000 executives, business owners, opinion leaders, power brokers, investors and decision makers serving this growing, values-based marketplace. Not only do readers influence their respective communities, they deeply share these values in their own right.
The LOHAS Marketplace serves a consumer movement identified by sociologist and author Paul H. Ray, Ph.D., called the Cultural Creatives. In research conducted by Conscious Media and the Natural Marketing Institute, more than 63 million LOHAS consumers support businesses that share their commitment to natural living and the health of their families, communities and environment.
We are conitnually working to improve our outreach, information and experience for our readers. We are developing new products and services that cater to the innovative web user with the new technologies and outreach plans.
As originators of the LOHAS concept, we offer LOHAS oriented companies ways to connect with LOHASIANs through the following options:
The LOHAS Journal publication - the leading print authority on LOHAS business trends that is read by LOHAS businesses.
LOHAS.com - We have an average of 60,000 unique visits to our site per month. The LOHAS website contains complete featured stories from our LOHAS Journal print edition, weekly LOHAS news updates, LOHAS conference information, an extensive LOHAS online business directory. This is the hub for all things that are LOHAS and is a central informational component of any business that is interested in learning about the LOHAS marketplace.
LOHAS e-weekly newsletter - Sent out to 14,000 subscribers, the LOHAS e-weekly is the newsletter of choice for LOHAS information.
LOHAS Business Directory - The first directory of its kind that focuses on LOHAS businesses and has specific business information.
Click here to view or download the LOHAS Media Kit
(3 MB PDF File)
Reader Demographics
Read by business owners, executives and investors driving the rapid growth of the LOHAS marketplace. Nearly 95% of LOHAS Journal readers are upper-level decision makers in LOHAS oriented companies. (based off 2007 readership survey)
|
Reader breakdown |
|
|
Business Types | |
|
Senior VP |
18.4% |
|
Manufacturer |
37.2% |
|
Board Members |
1.5% |
|
Retailer |
17.4% |
|
Broker/Analyst/Investor |
18.4% |
|
Distributor/Broker/Supplier |
14.2% |
|
Adv. Agencies, Media, Planners, other |
1% |
|
Finance/Banking/Investment |
7.0% |
|
CEO/CFO/COO |
2.8% |
|
Non-Financial Service Company |
11.3% |
|
Owner/Partner/Principal |
24.9% |
|
Other |
12.8% |
|
President |
15% |
|
|
Contact:
Ted Ning
Executive Editor
Advertising Sales Manager
ted.ning@lohas.com
303.222.8263
