Source: MSN
Published: Thursday, December 13, 2007

Coca-Cola has reduced the weight of its glass 'contour' bottles by 20% to make them more eco-friendly according to an MSN article.

The 330ml bottle is 13mm shorter and 0.1mm wider than the original design.

Coca-Cola, Diet Coke and Coke Zero glass bottles will be made in the lighter-weight format from now on.

The redesign has cut the bottles' weight down from 263g to 210g each, the soft drinks giant said.

Coca-Cola's contour bottle was first developed in 1916.

The firm said converting to the lighter packaging would cut its raw glass usage by an estimated 3,500 tonnes and CO2 emissions by 2,200 tonnes annually.

Coca-Cola supply chain project manager Gareth Snowdon said the firm was looking at ways of reducing its environmental impact.

He said: "We are so committed that we're even adapting our most precious asset, the glass Coca-Cola contour bottle.

"Technology has helped us improve on one of the world's greatest designs, allowing us to keep its hourglass figure whilst significantly reducing its weight."

The new version of the contour bottle was developed using design software to combine strength with a lighter weight, the firm said.