Source: Environmental Leader
Published: Friday, April 25, 2008

Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has been tracking consumers’ decisions to purchase five key eco-friendly products since April 2007.

The index follows the adoption rates - sales compared to other products in the category - of five eco-friendly products based on Wal-Mart sales data. The retailer says that an overall adoption rate of these products serves as a nationwide trend indicator of consumer demand for green products.

The data for April 2008 shows a 37 percent increase in adoption of organic milk and a 47 percent increase in adoption of compact fluorescent light bulbs since April 2007.

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