Greenpeace Implicates Top Brands in “Slaughtering the Amazon”
Source: Greenpeace
Published: Wednesday, June 24, 2009
Published: Wednesday, June 24, 2009
The new Greenpeace report, “Slaughtering the Amazon” (2), tracks beef, leather, and other cattle products from ranches involved in illegal deforestation in the heart of the Amazon rainforest. The story exposes the laundering of leather and beef into supply chains of top brands such as Adidas, Reebok, Nike, Clarks, Timberland, Geox, Gucci, IKEA, Kraft, and Wal-Mart. (3) The report emphasizes the need to end deforestation for cattle and the importance of having people, industry, and government work toward a global solution that protects tropical forests to mitigate the effects of climate change.
Forest destruction accounts for almost 20 percent of global warming causing emissions, which is more climate pollution than all the world’s cars, trucks, trains, planes, and ships combined.
“Brazil is the fourth largest emitter of greenhouse gasses in the world in large part because of deforestation-related emissions. The Brazilian cattle industry is the leading cause of deforestation in the Amazon and it is driving climate change,” said Greenpeace Forest Campaigner Lindsey Allen. “To be true climate leaders, Nike, Adidas, Timberland and other brands must help protect the Amazon and our climate by refusing to buy leather from deforestation. In the fight against climate change, every step counts.”
Greenpeace investigators also found that the Brazilian government has a vested interest in the further expansion of the cattle industry. The country is part owner of three of the country’s cattle giants - Bertin, JBS and Marfrig - which are responsible for fueling the destruction of huge tracts of the Amazon.
President Lula’s government forecasts that the country’s share of the global beef market will double by 2018. The Greenpeace investigation shows that expansion of the cattle sector threatens to undermine Brazil’s pledge to cut deforestation by 72 percent by the same date. (4) The majority of its climate emissions come from the clearance and burning of the Amazon rainforest.
“By bankrolling the destruction of the Amazon for cattle, President Lula’s government is undermining its own climate commitments as well as the global effort to tackle the climate crisis,” said Greenpeace Amazon campaigner Andre Muggiati. “If it wants to be part of the climate solution, Lula’s government must get out of bed with cattle industry and instead commit to ending Amazon deforestation.”
In December 2009, political negotiations to save the climate will culminate at the UN Copenhagen Climate Summit, where governments must agree to a strong global deal to avert catastrophic climate change. Given that tropical deforestation accounts for approximately 20 percent of global greenhouse gas emissions, any deal must effectively tackle deforestation.
Forest destruction accounts for almost 20 percent of global warming causing emissions, which is more climate pollution than all the world’s cars, trucks, trains, planes, and ships combined.
“Brazil is the fourth largest emitter of greenhouse gasses in the world in large part because of deforestation-related emissions. The Brazilian cattle industry is the leading cause of deforestation in the Amazon and it is driving climate change,” said Greenpeace Forest Campaigner Lindsey Allen. “To be true climate leaders, Nike, Adidas, Timberland and other brands must help protect the Amazon and our climate by refusing to buy leather from deforestation. In the fight against climate change, every step counts.”
Greenpeace investigators also found that the Brazilian government has a vested interest in the further expansion of the cattle industry. The country is part owner of three of the country’s cattle giants - Bertin, JBS and Marfrig - which are responsible for fueling the destruction of huge tracts of the Amazon.
President Lula’s government forecasts that the country’s share of the global beef market will double by 2018. The Greenpeace investigation shows that expansion of the cattle sector threatens to undermine Brazil’s pledge to cut deforestation by 72 percent by the same date. (4) The majority of its climate emissions come from the clearance and burning of the Amazon rainforest.
“By bankrolling the destruction of the Amazon for cattle, President Lula’s government is undermining its own climate commitments as well as the global effort to tackle the climate crisis,” said Greenpeace Amazon campaigner Andre Muggiati. “If it wants to be part of the climate solution, Lula’s government must get out of bed with cattle industry and instead commit to ending Amazon deforestation.”
In December 2009, political negotiations to save the climate will culminate at the UN Copenhagen Climate Summit, where governments must agree to a strong global deal to avert catastrophic climate change. Given that tropical deforestation accounts for approximately 20 percent of global greenhouse gas emissions, any deal must effectively tackle deforestation.