Source: LOHAS
Published: Thursday, February 04, 2010

Some say that age is not a number, but a perspective. How old you are is based on how you feel, not necessarily on how you look. While age is inevitable, one company is helping women previously defined by their age, break the mold and embrace the beautiful number of years they have been alive.

This company is La Ishá, a natural and organic skincare company that utilizes organic essential oils, powerful antioxidants and botanicals to naturally smooth aging skin. La Ishá is different from other natural and organic skincare lines because its products are geared toward women previously defined as “middle aged,” or “mature,” and recognizes them as “women not defined by their age.” Why should this group be limited because off their age? Another question, why should their beauty products define their age? La-Ishá empowers women to not only prevent aging in the most natural way, but to show the world that they cannot be categorized by how old they are.

All La Ishá products are made from natural, organic ingredients. La Ishá's proprietary blend of therapeutic-grade organic essential oils, organic pomegranate oil, powerful antioxidants and potent botanicals are designed to increase the skin's ability to retain and regulate moisture, restore elasticity, improve skin texture, resilience and firmness, fade age spots and reduce the appearance of fine lines and wrinkles, repair skin from the long-term damaging effects of the sun, help accelerate skin renewal, and protect skin from free radical damage.

What is La-Ishá’s secret? The company specially formulates its products with pomegranate seed oil, which is considered the most powerful natural antioxidant known to date. It contains natural antioxidants that are 7 times more powerful than green tea and twice as powerful as dry red wine.¹ Studies show that Pomegranate Seed Oil helps fight the free radicals that are thought to be responsible for accelerating the body's natural aging process and making the skin rigid and less elastic, thus giving it strong anti-aging properties.

While La-Ishá’s product line consists of many products, including an aromatherapy face wash, face polish, dark circle relief serum, a natural age spot eraser and even an organic pomegranate oil supplement, the two most popular products include the pomegranate moisture booster, a natural way to add hydration to the lotions and moisturizers you already use, and the Breast SOS product, the first topically-applied serum to support breast health while beautifying the skin of the breast and décolleté.

The pomegranate moisture booster is a natural skin saver, especially for those that live in low-humidity climates where dry skin is a frequent issue. The product comes in a glass bottle with a dropper, which allows users to easily add the oil to 1-2 drops to currently used face cream or body moisturizer. Not only does the product help reduce the appearance of fine lines and wrinkles, it helps to even-out skin town, improves skin texture and provides general anti-aging and antioxidant protection. What’s even better, is because the pomegranate moisture booster can be added to the products you already use, it is a cost effective way to combat climate and the effects of aging.

In addition to the pomegranate infused facial products, La Ishá is most known for the its Breast SOS product, a topical serum with a pomegranate seed oil base that supports breast health, provides strong antioxidant protection and restores skin resilience, color and clarity. A revolutionary product, La Ishá’s Breast SOS is the first of its kind, and can do more than improve the skin- it can be used as an effective tool to reduce breast cancer and disease through implementing regular self-examination and early diagnosis of breast irregularities. Who knew a topical beauty product could help reduce breast cancer? Thanks to La Ishá, this is now possible.

Through its pomegranate based natural and organic skincare products, La Ishá is making great strides in changing the perception and definition of age. No longer are women stereotyped for their age, but are allowed to embrace it and age naturally. La Ishá, timeless beauty through healthy alternatives.