SPINS, Nielsen to Track Natural Foods Sales in Mainstream
Source: LOHAS Weekly Newsletter
Published: Saturday, November 01, 1997
Published: Saturday, November 01, 1997
Spense Information Services and ACNielsen Corp. (ART) have begun to track sales of natural and organic products in mainstream supermarkets. Called ACNielsen SCANTRACK : SPINS NaturalTrack, the program combines point-of-sale purchase information from U.S. supermarkets with information from SPINS’ product categories.