Organic Bouquet Strikes Deal with Wholesale Floral Distributor
Published: Friday, December 05, 2003
Organic flower seller Organic Bouquet Inc. has licensed its brand to Delaware Valley Wholesale Florist. As a result, Delaware Valley will manage wholesale deals of the organic flower brand. To handle the new arrangement, Delaware Valley has created a new business unit that will market the organic flowers to upscale retail chains and flower shops in the U.S. The companies will work together on sales, sourcing and other logistics needed to grow the organic floral category.
Novato, Calif.-based Organic Bouquet will now work to “refine its focus” by expanding its web-based, socially and environmentally responsible gift products business.
According to a Dec. 1 Organic Bouquet announcement, Delaware Valley is the largest wholesale floral distributor in the U.S. Organic Bouquet's online gift store can be found at www.OrganicBouquet.com.