Four new Celestial Seasonings teas -- Honey Lemon Diet, Apple Banana Chamomile, Cinnamon Apple, and Linden Mint Herb Teas -- blend key herbs and flavors that deliver health-promoting herbs in a great-tasting beverage. Beginning in early September, Celestial Seasonings new herb teas will be available in 10-count packages with Spanish-first bilingual copy in major Hispanic markets across the country.

"The research and development behind these teas represents the best of art and science," comments Joan Boykin, Director of Marketing at Celestial Seasonings. "We formulated our new line of teas around herbs and flavors popular in the Hispanic market, like linden, mint, honey, lemon, and chamomile, as well as familiar favorites like cinnamon and apple."

Celestial Seasonings created distinctive, new flavor blends that offer consumers delicious, 100% natural herb tea blends unlike existing Spanish-language teas, working with herbs and ingredients already popular in the Hispanic market. A recent A.C. Nielsen poll shows that in the Hispanic market, diet tea is the best selling tea, while many chamomile and linden teas are among the top selling flavors(1). In blind taste tests, Celestial Seasonings Honey Lemon Diet Tea was preferred 9 to 1 over the top competitor, and Apple Banana Chamomile was preferred 4 to 1 over the highest ranking competitive tea(2).