“Living Green: A Practical Guide to Simple Sustainability
Published: Friday, October 20, 2006
Living Green is the new mantra of a fast-growing consumer market, and Garden of Life’s new “Living Green” book is leading the way. In his new book, “Living Green: A Practical Guide to Simple Sustainability,” Greg Horn. CEO of Garden of Life, answers their questions and offers a practical guide to health and wellness.
“People want to do something positive and do it today. They just need to know what they can do, in practical terms, to act on their good intentions. That’s the question that this book answers. By empowering positive action and making it simple and easy to digest, this book will help readers make a difference,” says Horn.
“Living Green” is divided into three parts: Sustainable Health, Sustainable Home and
A Sustainable Future that allow readers to pick what interests them the most to get started.
In this market-driven approach, Garden of Life is planting a powerful seed of simple sustainability among shoppers across America. With its wind power campaign offered to select retailers, Garden of Life is attempting to turn health food stores and natural product supermarkets into the prime source of products and education for the Living Green market.
And the numbers show more and more shoppers are discovering their inner green and seeking a plethora of green products¬—from foods and whole food nutritional supplements to air and water filter systems and even organic clothing---and health food stores and natural products supermarkets are perfectly positioned for this trend.
A guide for the LOHAS consumer
That’s because In the U.S. alone, the LOHAS (Lifestyles of Health and Sustainability) consumer has emerged as a major force. Over 55 million strong, they have moved organic foods, yoga and hybrid cars into the mainstream and are constantly searching for ways to become greener.
A veritable Mr. LOHAS, Greg Horn has been a leader in the health and wellness industry for almost two decades. His knowledge and commitment to a lifestyle of health and sustainability have powered him to succeed as an executive for some of the top companies in the natural products business, including his tenure as CEO of Garden of Life.
“The natural products industry has a unique opportunity to provide sustainable solutions,” said Horn. “Most people start getting into ‘Green’ with their diets and natural foods stores are fast becoming the town centers for the LOHAS community. These health and wellness centers are beyond organic and bigger than a fad or the vitamin boom. They represent a permanent change in lifestyle.”
Horn believes that an integration of social values and concerns about the environment are driving purchase decisions by LOHAS consumers. “People are realizing that what is good for your health is also good for the planet.”
“The collective impact of people who adopt small, green changes is enormous and Living Green is a powerful tool that can help people embrace a sustainable and healthy way of life.”
“Living Green: A Practical Guide to Simple Sustainability” helps readers to:
- Understand the philosophy and background behind sustainability and the new “green” movement.
- Learn simple steps to improve the sustainability of your health, and the cause-and-effect consequences of your lifestyle on the planet.
- Learn how to create a healthier and more fulfilling home and family environment.
- Discover specific actions in your everyday life that can improve your own health and the health of our environment.
- Stay connected to informational tools and resources to help you engage in a more sustainable life.
- What are some of the most interesting tips for readers?
- The 10 foods you should always eat organic to avoid pesticides, herbicides, hormones and antibiotics.
- How to offset your “carbon footprint” and neutralize your personal impact on global warming.
- The most chemically intensive personal care, household cleaning, and lawn care products, with effective natural alternatives.
- How soft plastic water bottles hurt your health, your pocket book and our environment, with a simple and refreshing alternative.
- How a simple carbon filter can dramatically improve your everyday health.
- The truth about hybrids and flex fuels.
- Why an organic mattress is the most important health investment you can make
- The most affordable and practical ways to live more lightly on the planet.
To learn more about ”Living Green,” visit www.gardenoflife.com/livinggreen
About the Author
Greg Horn has been a leader in the health and wellness industry for almost two decades. After overcoming and learning to manage a severe case of multiple chemical sensitivities (MCS), Horn has dedicated himself to sharing the principles of personal sustainability with people from all walks of life.