Conscious Consumers

How to reach Conscious Consumers (Part 1)

The number of magazines dedicated to the conscious consumer has grown in the past few years, and the readership base has grown as well.  It is no longer necessary for LOHAS marketers to automatically go outside the field once they want to go beyond the choir, because these media vehicles have been building ways to get new readers with every issue.

Please link to these magazines to find out more about their missions, their audiences, and how they are helping conscious consumers improve their lives through health, wellness, spirituality and lifestyle.

Part Two of this series will include editorial and advertising opportunities, circulation trends, an analysis of why each publication might help marketers, and why readers keep coming back.
 

Health/Wellness/Food Category

Alternative Medicine (Innovision Health Media)
www.alternativemedicine.com

Body & Soul   (Omnimedia)
www.bodyandsoul.com

Experience Life  (Life Time Fitness)
http://www.lifetimefitness.com/magazine/

Healing Lifestyles and Spas (Independent)
www.Healinglifestyles.com

Vegetarian Times  (Active Interest Media)
www.vegetariantimes.com

Optimum Wellness (Active Interest Media)

Delicious Living (Penton)
www.deliciouslivingmag.com

Better Nutrition (Active Interest Media)
www.betternutrition.com

VegNews   (Independent)
www.vegnews.com

Yoga Journal  (Independent)
www.yogajournal.com

Yogi Times (Independent)
www.yogitimes.com

Environment/Lifestyle

Plenty    (Independent)
www.plentymagazine.com

Organic Lifestyles  (Canadian Independent)
www.organiclifestyles.ca

Sunset   (Time Publications)
www.sunset.com 

Mind/Body

Spirituality and Health (Independent)
www.spiritualityhealth.com 

Thought Leader

Mother Jones  (Independent)
www.motherjones.com

Ode    (Independent, Dutch-based US version)
www.odemagazine.com

Utne    (Ogden Publications)
www.utne.com 

LOHAS Business/Career Publications

Healing Arts Guide (Independent)
www.healingartsguide.com 

LOHAS Journal  (Conscious Media)
www.lohas.com/journal

Worthwhile   (Independent)
www.worthwhilemag.com

Natural Foods Merchandiser (New Hope/Penton)
www.naturalfoodsmerchandiser.com