Peter Falt
BMW Group DesignworksUSA
Director of Strategic Partnering
DesignworksUSA is BMW’s global advanced design center where 3rd party clients benefit from access to future contextual knowledge, success oriented goals, and deep global resources. Peter is passionate about aligning business objectives with design, development, and communication services to reach tough goals.
Holding a BFA in Industrial Design, Peter has a history of sustainable design and triple bottom line understanding including water purification, low-cost mobile chillers for local organic farmers, recycling systems, published work in Victor Papanek’s The Green Imperative, and good design award from the Chicago Athenaeum Museum.
“the ability to speed sustainably designed and well communicated products and services to market has both immediate and long-lasting benefits for everyone. Conversely, poorly designed and highly marketed “suto-sustainable” products confuse rather than educate the public and add to the overall problems of sustainable understanding.”
