Program

LOHAS 8 Forum: The Business of Conscious Commerce will focus on how business, media and entertainment can be leveraged to educate, shape and influence consumer behavior and purchasing decisions while promoting lifestyles of health and sustainability. Click here to access the detailed online program.

Who is involved?
LOHAS 8 will bring together top-level business leaders from Fortune 500 and LOHAS (Lifestyles of Health and Sustainability) companies, the entertainment industry, as well as celebrities and executives of non-profit organizations active in the area of sustainable business and social consciousness.

Speakers Include:
        Ed Begley, Jr., Actor,
        Michael Crooke, CEO, Patagonia
        Ferris Thompson, Vice President, Edelman PR
        Jeffrey Hollender, President and CEO, Seventh Generation
        Jim Hartzfeld, Vice President, Interface Americas
        Shelly Billik, Vice President, Warner Brothers
        W. Brian Arthur, Santa Fe Institute
        Lynell Preston, Environmental Strategy Manager, Hewlett-Packard
        Steve Demos, CEO, White Wave, Inc.
...and many more!

Background

Social transformation is taking place, indicated by the increased demand for lifestyle products, yoga studios, natural foods, herbal supplements, renewable energy, and even socially responsible investment funds. Ideas that were once considered to be 'fringe' are now mainstream. For companies to successfully enter the $227B* LOHAS (Lifestyles of Health and Sustainability) market and gain access to its unique breed of 'conscious consumers', ongoing dialogue must take place between the early trailblazers, emerging thought leaders and industry executives. It's time for Fortune 500 companies (looking for new and profitable categories) and LOHAS businesses (looking for strategic partnerships) to come together in order to capitalize on the emerging LOHAS market opportunities.

According to The New York Times, "LOHAS may be the biggest market you never heard of, encompassing [good & services ranging from] organic food, energy-efficient appliances and solar panels [to] alternative medicine, yoga tapes, and eco-tourism."

Learn more about the LOHAS MARKET.