The numbers speak for themselves…

LOHAS is an acronym that stands for Lifestyles of Health and Sustainability and describes a $227 billion U.S. marketplace for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living. These consumers are variously referred to as cultural creatives, conscious consumers or LOHAS Consumers, and represent a sizable group in the United States: 32.3% of adults, or 68 million consumers (Understanding the LOHAS Consumer, The Natural Marketing Institute, 2003).

The LOHAS Marketplace:
( Click on the market segments to learn more )

	ORGANIC FOODS ($16 Billion market): 20% growth annually since 1990: Stonyfield Farm, built on a sustainability platform, expects to become the third largest manufacturer of yogurt.
	ALTERNATIVE TRANSPORTATION ($2 Billion market): Toyota and Honda already in the market with gas/electric hybrids; Ford and other auto manufacturers have announced hybrid product launches; fuel cell technology expected to reach market in 2006. More...
	RENEWABLE POWER ($900 Million market): BP Amoco is the largest funding source of solar power research and has repositioned itself with the slogan “Beyond Petroleum.” More...
	ECO-TOURISM ($77 Billion market): Eco-travel networks, green tourism, Eco-volunteering trips, Active sports trip programming, and environmentally responsible tourism are among the fastest growing travel trends. More...
	SOCIALLY RESPONSIBLE INVESTING ($2 Trillion under management): In the first half of 2002, there was a net asset inflow of 3% to SRI mutual funds, while there was a net asset outflow of 9.5% from all funds.