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Through story telling, strategic networking and experiential
activities, participants will gain access to business leaders,
celebrities and members of the press and learn how to communicate
with the growing segments of LOHAS consumers.
This unique, cross-platform program is designed to encourage
networking and satisfy a range of intellectual and creative
appetites.
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Tuesday, May 11, 2004
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7:00 PM
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Welcome Reception
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TOP
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Wednesday, May 12, 2004
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7:00 AM
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Martial Arts Yoga with Cameron Shayne
Presented by GAIAM |
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7:30 AM
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Organic Breakfast
Presented by Delicious Living Magazine
Featuring Horizon Organic, Fabe’s
and Green Mountain Coffee Roasters |
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8:30 AM
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Welcome Remarks
from Ed Begley, Jr.
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8:40 AM
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Keynote Address
- Tim O’Brien; VP, Corporate Relations, Ford Motor Company |
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9:30 AM
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LOHAS Update
Be the first to see and hear new 2004 LOHAS industry research and results from groundbreaking LOHAS consumer research, now in its third year. Also, learn what company mandates, goals and objectives work to create a LOHAS company, as well as how they impact the environment in which businesses operate in today's competitive environment.
Panelists:
- Steve French;
Partner, The Natural Marketing Institute
- Jeffrey Hollender; President and CEO, Seventh Generation
- Lynette Khalfani; Author, Investing Success
- Frank Lampe; Founder, LOHAS Journal (Moderator)
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10:30 AM
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Morning Break
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11:00 AM
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The Role of Influential, Values-based Branding
What role does entertainment play in building values-based brands and influencing consumer behavior? How can influential brands/celebrities work to further promote the LOHAS message?
Panelists:
- Bob Burnquist; World Champion Professional Skateboarder
- Robert Dowling; Publisher, Hollywood Reporter
- Louie Schwartzberg; Filmmaker, Blacklight Films
- Ferris Thompson;
Vice President, Edelman Entertainment Marketing Group
- Debbie Levin; President, Environmental Media Association (Moderator)
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12:30 PM
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Luncheon
Presented by Body & Soul Magazine
Menu by Chef Julia Butterfly
Hill
Featuring Products from Whole Foods Market, Silk and Green Mountain
Coffee Roasters
Speakers:
- Steve Demos; CEO, White Wave
- Walter Robb;
COO, Whole Foods
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2:00 PM
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The Power of the Media & its Influence on Sustainable Culture
How media shapes and forms our lives and our perceptions of health and sustainability,
from what we eat, drink, wear, watch, listen to and purchase and the impact it
has on the youth market.
Panelists:
- Matt Petersen; President & CEO, Global Green USA
- Nina Utne; CEO, Utne Magazine
- Damon Way; Founder, DC Shoes
- Larry Kopald; Chairman, ECO
- David Fenton;
CEO, Fenton Communications (Moderator) |
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3:30 PM
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Afternoon Break
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4:00 PM
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Technology and the Environment: A Win-Win for Business and Consumers
A hands-on look at how technology can be used to create innovative approaches toward environmental responsibility. Case studies will be presented to make the point that the proper use of technology is actually the greatest hope for a sustainable future.
Panelists:
- Tim Sexton; CEO, The Sexton Company
- Andrew Zolli; Founder, Z+ Partners
- Lynelle Preston; Environmental Strategy Manager, Hewlett Packard
- Joel Makower;
Founder & Editor, Green Biz (Moderator)
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Closing Remarks from Emily
Levine |
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5:15 PM
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Break
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5:15 PM
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Action Sports Environmental Coalition (ASEC) Skate Park Demo
Panelists:
- Bob Burnquist; World Champion Professional Skateboarder
- Frank Scura; CEO, eco-resolutions
Featuring Bob
Burnquist, Danny
Way, Jen O’Brien, Matt
Field, Quim Cardona, Cara
Beth Burnside, Matt
Rodriguez, Mike
Carrol, Nilton
Neves, Paulo Diaz, Ron
Whaley and Joey Tershay
Hosted by Dave Duncan;
ESPN
X Games |
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6:30 PM
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"gen-e" Cocktail Party
Hosted by Environmental Media Association (EMA)
"gen-e" (Generation Environment) is an Environmental Media Association (EMA) program that works with Young Hollywood to create awareness of environmental concerns amongst youth.
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7:30 PM
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American Apparel Dinner
Menu by Chef Akasha Richmond
Featuring products from Coleman Natural Meats, Whole Foods Market and Silk
- Dov
Charney;
CEO, American Apparel |
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TOP
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Thursday, May 13, 2004
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7:00 AM
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Morning Yoga with Anna Getty |
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7:30 AM
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Organic Breakfast
Presented by Delicious Living Magazine
Featuring Horizon Organic, Fabe’s and Green Mountain Coffee Roasters |
| 8:30 AM |
Welcome Remarks from Sharon
Lawrence |
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8:45 AM
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Keynote Address
- Julia Butterfly
Hill |
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9:15 AM
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Product Placement & Branding
How your company can leverage product placement and branding to increase sales of sustainable products and services. Our panel will review the new, emerging trends in this area and share case studies of what has worked and what hasn't.
Panelists:
- Devery Holmes;
President, NMA Entertainment
- Chuck Marcy,
President & CEO, Horizon Organic
- Tom Meyer;
SVP,
Davie-Brown Entertainment
- Andy Marks; Co-Founder, MATTER (Moderator) |
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10:30 AM
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Morning Break
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11:00 AM
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Sustainability that Surrounds Us
A careful look at how green building, design and products provide a platform that supports and surrounds the values of conscious consumers and why it's good business.
Panelists:
- Jim Hartzfeld; VP of Sustainable Business Strategy, Interface Americas
- David Johnston;
Founder & President, What's Working
- Michael McDonough; Architect, Michael McDonough Architect
- John Picard;
Founder, E2
- Shelley Billik; VP, Environmental Initiatives, Warner Bros. Entertainment (Moderator)
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12:30 PM
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Luncheon
Menu by Executive Chef Troy N. Thompson
Featuring Products from Coleman Natural Meats and Green Mountain Coffee Roasters
Speakers:
- Michael
Crooke; CEO, Patagonia
- Marty Collins; General Marketing Manager, Ford Motor Company
- Mary Ann Wright; Director of Hybrid Vehicle Programs, Ford Motor Company
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2:00 PM
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Moving Mainstream: The Fortune 500 Goes LOHAS
Continuing the discussion from the previous panel, this session looks at the growing roster of socially conscious products, services and corporate initiatives that have emerged among Fortune 500 companies, and asks the question: What role can or should Fortune 500 companies play as catalysts and influencers in the area of social responsibility? And will such a move pay the bills?
Panelists:
- Clifford Bast;
Founder & CEO, SustainGroup
- James A. Bollenbacher;
VP Environment Health Safety, Alcoa Engineered Products
- Cara Eisenberg, Marketing Communication Manager, BP Solar
- David Refkin;
Director of Sustainable Development, Time Inc.
- Trevor Rahn; SVP, Morgan Stanley (Moderator) |
| 2:00 PM
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Ford Escape Hybrid SUV Ride & Drive (Media Only) |
| 3:30 PM |
Afternoon Break |
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4:00 PM
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Health and Wellness: Is it a change Agent for Society?
As the most mature of the five LOHAS categories—and the most accessible to consumers--hear how the diverse Health and Wellness sector is shaping the future of business, government and culture.
Panelists:
- Neil Blomquist, CEO, Spectrum Organic Products
- James Rouse, WCBS Correspondent
- Nanette Pattee Francini; Founder, The Sports Club Company
- Michael Baruch;
CEO, Fred Segal Beauty
- Frank Lampe;
Founder,
LOHAS Journal (Moderator) |
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5:00 PM
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Closing Remarks from Charles Fleischer |
| 5:30 PM |
Ford Motor Company Cocktail Party
DJ original music presentation by Peter “Peas” McEvilley
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7:00 PM
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The 2005 Ford Escape Hybrid presents "A Breath of Fresh Air" Dinner
Benefiting Heal the Bay
Musical Performance by Minnie Driver
Menu by Chef Ben Ford
Featuring Products from Coleman Natural Meats and Green Mountain Coffee Roasters |
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10:00 PM
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Late Night Organic Wine Tasting
Hosted by Bonterra Vineyards
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TOP
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Friday, May 14, 2004
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| 8:00 AM |
Pilates with Ana Cabán
Presented by GAIAM |
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8:30 AM
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Organic Breakfast
Presented by Delicious Living Magazine
Featuring Horizon Organic, Fabe’s
and Green Mountain Coffee Roasters |
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10:00 AM
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The Future of LOHAS and Sustainable Business
What are the prospects and opportunities for LOHAS and sustainable businesses
going forward? Members of this closing panel will identify several key drivers
and trends to assist attendees with strategic planning for future business development.
Also, we'll look at the role media and entertainment will play in communicating
the messages of health and sustainability to consumers.
Panelists:
- W. Brian Arthur; External Professor, Santa Fe Institute
- Janine James; CEO, The Moderns
- Steve Smith; Consultant
- Liz Heller;
CEO, Buzztone (Moderator) |
| 11:30 AM |
Morning Break |
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12:00 PM
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Luncheon
-
Terry Tamminen; Secretary, California Environmental Protection Agency |
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2:00 pm
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Natural Marketing Institute’s Workshop: How to Identify,
Target, & Communicate with the LOHAS Consumer
This workshop will provide additional and significant insight into conducting
business in the LOHAS marketplace. It will use the new research results from
the 3rd annual LOHAS Consumer Trends Database™, a research study of over
2,000 U.S. households conducted by The Natural Marketing Institute (NMI). The
session will provide 3 years of trended insight into specific industry sectors
relevant to workshop attendees, including consumables, durables, services, media,
and other industries.
Workshop Leaders:
- Steve French; Managing Partner, The Natural Marketing Institute
- Gwynne Rogers; LOHAS Market Analyst, The Natural Marketing Institute
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