LOHAS 9 CONFERENCE AND INSPIRATION FILM FESTIVAL
A SUCCESS IN BRINGING FORTH SOCIAL RESPONSIBILITY & HEALTHY LIVING

Los Angeles, California, May 16, 2005 — The LOHAS 9 Forum: Getting to the Heart of Conscious Commerce took place April 25 to April 27 at The Ritz-Carlton in Marina del Rey, California. The conference brought together corporations, media executives and celebrities committed to Lifestyles of Health and Sustainability (LOHAS).

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The premiere event that focuses on how business, media and entertainment can be leveraged to educate, shape and influence consumer behavior and purchasing decisions while promoting lifestyles of health and sustainability

Who is invited?

LOHAS 9 will bring together top-level business leaders from Fortune 500 and LOHAS (Lifestyles of Health and Sustainability) companies, the entertainment industry, as well as celebrities and executives of non-profit organizations active in the areas of health and wellness products, sustainable business and social consciousness.

Press Coverage and Participation

The LOHAS Forum has featured excellent participation from a variety of media and press, highlighted by front page coverage in USA Today and prime time coverage on CNN and CNBC.

Sustainability Mission

LOHAS is committed to producing the most socially conscious and environmentally sustainable event possible. Our goal is to create a zero-waste production while maintaining a conscious approach at all levels of the process. Click here to learn more about our sustainability mission and initiatives.

Background

Lifestyles of Health and Sustainability (LOHAS) describes a $226.8 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. Approximately 30 percent of the adults in the U.S., or 63 million people, are currently considered LOHAS Consumers.

Environmental concerns, human health and human rights are not the only areas of interest to the LOHAS Consumer. The interconnections between global economies, cultures, environments, and political systems play a large role in the holisitic worldview of the typical LOHAS Consumer, but equally important are the interconnections of mind, body and spirit within individuals. This focus on Personal Development, with the ultimate goal of achieving his or her full human potential, is of utmost concern to the Cultural Creative. The current growth in this market group strongly supports the notion that spirituality is no longer relegated to the New Age periphery but is undeniably migrating to the center of mainstream cultural awareness.

Learn more about LOHAS here

According to The New York Times, "LOHAS may be the biggest market you've never heard of, encompassing [goods & services ranging from] organic food, energy-efficient appliances and solar panels [to] alternative medicine, yoga tapes, and eco-tourism."