LOHAS in Action:
An In-Depth Workshop
June 18, 2008 2-4pm location - Naropa Center East Campus, Boulder
Join Us For A Groundbreaking Pre-Conference Workshop
LOHAS is clearly the hottest trend in today’s marketplace and is being embraced across a multitude of industries, and countless opportunities exist to ride this wave of ethical consumerism. New research from NMI’s LOHAS Consumer Trends Database™, based on research among 30,000+ consumers around the world, provides much needed insight and framework. NMI is the only source of LOHAS information, which has become the currency and foundation upon which to develop strategies.
Join NMI for an in-depth, 3-hour seminar in advance of the LOHAS 12 Forum to learn how to make the conference even more valuable. Participants in the seminar will:
The Workshop Content Will:
- Learn how the latest LOHAS trends create opportunities and challenges
- Discover how NMI’s LOHAS consumer segmentation model can be applied to your business
- Learn how the role of lifestyle and values are affecting your consumers/customers
- Determine the impact of CSR on consumer behavior
- Explore new, breakthrough ways in which you can reach LOHAS consumers and apply strategic marketing approaches
- Leverage LOHAS trends into your business strategy to become part of this revolution
- Discover new ways to reach and impact the new breed of ethical consumers
- Learn valuable success criteria for winning in the LOHAS marketplace; a structure to follow to ensure your strategy is completeThis in-depth insight will allow you to better understand your specific consumer and to identify new strategic opportunities to capitalize on growing consumer interest in LOHAS products and services
Workshop Lead By:
Steve French, Managing Partner, The Natural Marketing Institute (NMI)
Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute (NMI)
$695 per person (group discounts available)
Sign up when you register for the conference.