1pm-5pm - LOHAS Venture Fair
Powered by Nutrition Capital Network

3pm-8:30pm - Registration Open

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LOHAS FORUM OPENING SALON DISCUSSION
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5pm-6:30pm - The Re-invention of Business and Ourselves
Re-invention is something we are all familiar with – whether in business or in our personal lives. In challenging times or in times of relative calm – it doesn’t matter – if you don’t evolve or change you find yourself wondering what just happened? We all know about great inventors like Leonardo DaVinci/Edison – we all know that they were expansive thinkers as well as brilliant people. But sometimes they too just reinvented themselves. Our panelists will explore the topic of re-invention in their own lives – and being the LOHAS conference it won’t just be about business issues – it will be about life.
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Marci Zaroff Founder & President, Under the Canopy
Anthony Zolezzi - Founder, Pet Promise
Moderator - Bill Capsalis - Founder, MarkEnomics

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7pm-9pm - Evening Welcome Reception

Thursday, June 18th

7am-8am - Morning Yoga - Presented by Gaiam
Taught by Rodney Yee
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7:30am-4pm - Registration Open
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8am-9am - Continental Breakfast

9am-9:15am - Welcome Remarks
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9:15am-9:45am - Lessons from a Radical Industrialist 
In a nod to his forthcoming book, “Confessions of a Radical Industrialist,” Ray Anderson offers both a “how” and a “why” on sustainability, chronicling the journey of his own company, Interface, Inc., and exploring scientific, philosophical and ethical lessons learned from his now 15-year journey from self-described plunderer of the earth to pioneer in roadmapping a new business model for sustainability.
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by Ray Anderson - Chairman, Interface, Inc
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9:50am-10:30am - The Latest LOHAS Market Data
Presenting the groundbreaking insights from NMI’s 7th annual LOHAS Consumer Trends Database® research. This database is the industry’s most comprehensive look at the LOHAS market. NMI will discuss their 2009 “Key LOHAS Insights” and also review the impact of the economy on the LOHAS marketplace. Don’t miss this critical update on consumer trends!
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Steve French - Vice President & Managing Partner
Gwynne Rogers - LOHAS Business Director
The Natural Marketing Institute 
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10:30am-11am - Break
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11am-11:30am - Conversations that Change Reality 
John will outline the principles of transformational communication, as illustrated (in particular) through the groundbreaking marketing and messaging for President Obama’s recent presidential campaign. This speech will call upon audience members to shift their thinking accordingly, applying this same framework to create breakthrough results for their own social and environmentally conscious ventures through strategic values-based marketing and communications.
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by John Marshall Roberts 
Author, Igniting Inspiration
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11:30am-12:3 0pm - Innovative LOHAS Businesses
LOHAS has always been an incubator for innovation and cutting edge thought. These businesses are leading the charge in re-defining a holistic approach to how we speak to consumer markets and the company bottom line.
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Adam Lowry - Co Founder, Method
Wolfe Ludge - CEO and Managing Director, Hess Natur
Mallika Chopra - Founder, Intent.com
Robyn Griggs Lawrence
Editor-in-Chief, Natural Home Magazine
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12:30pm-2pm - Lunch
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1pm-2pm - Applying Yoga Aspects to Business
Yoga is not just about stretching and breathing — it is about a way of living and a state of being. When these concepts are brought into the business environment it brings you peace of mind and productivity.
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Rodney Yee - Founder, Yee Yoga

2pm-3pm - Sponsored Sessions
The Sustainable Plastics Revolution
A conversation with leading brands about how this is the time to distinguish themselves with responsibly innovated products from renewable performance materials. Hear how they’ve fundamentally re-thought where their products come from, what they’re made of, and ‘where they go’ after use. Illustrating and engaging with the session participants on the challenges they’ve worked thru in making the innovation real, and on how they have authentically presented the journey they are on to their consumers.

Presented by Nature Works LLC
Steve Davies - Global Marketing Manager
Olivia Zaleski - Journalist, CNN Money
Tim Ronan - VP Marketing, Primo Water Corporation
Matthew Smith - Directory of Sustainability, Frito Lay
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Good to Great to Green
Extraordinary Resorts - Exceptional Experiences....the foundational mantra for Vail Resorts and one that is not taken lightly as the company embraces its unique obligation to care for the natural environment surrounding its resorts and business operations. CEO Rob Katz will discuss how environmental sustainability has been incorporated into Vail Resorts’ core values and how to create internal culture shifts to encourage practice throughout the organization.
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Presented by Vail Resorts
Rob Katz - CEO, Vail Resorts

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Tradition, Today, and Tomorrow
MINI is a brand that’s about doing more with less. This is shown with MINI cars themselves and the overall brand philosophy of MINIMALISM. This presentation will cover ways that MINI is leading the way in reducing our impact on the environment without sacrificing things that make MINI a MINI. In addition, BMW Group who thrives in this atmosphere of creative energy,talent and technical wizardry, will introduce their unique business model which fosters cross-fertilization between BMW Group and third party clients.
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Presented by Mini USA & BMW Group DesignworksUSA
Kate Alini - Marketing Communications Manager, MINI USA
Peter Falt - Director of Strategic Partnering - BMW DesignworksUSA

3:15pm-4:30pm - Breakout Sessions and Workshops

Advancing LOHAS to Multi Cultural Markets 
Understanding how to effectively engage diverse audiences is critical to success in an increasingly multicultural society. Leading national marketing strategist Eric Friedenwald-Fishman will share principles and practices for effective multicultural communication to build relevance and relationships that advance goals and achieve business results.
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Eric Friedenwald-Fishman, Co Founder, Metropolitan Group
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The Future of Sustainable Tourism
Tourism is at an all time low. How is the tourism industry responding to the current economic climate? Where does sustainability stand with the downturn? Leaders in the travel industry who have their finger on the pulse of international and eco-travel will give their insight into where they see the future of tourism is heading as it relates to sustainability.
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Dan Reid - Chief Regional Advisor - Six Senses Spa
Julie Klein - Director of Environmental Affairs,Vail Resorts
Richard Edwards - Director, Planeterra
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1929/2009 Opportunity or Crisis?  
As the economy has worsened, people have panicked, abandoned their investments and ignored business opportunities. But in 1929, those who stayed awake were the ones who discerned opportunities of a lifetime and succeeded. First we must understand and overcome the fear and anxiety about money that keeps us paralyzed, at best, but more often drives us to make destructive money decisions.
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Spencer Sherman - CEO, Abacus Wealth Partnersx
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Words and Thoughts Have Power
Our body is programmable by language, words and thought. Our DNA is not only responsible for the construction of our body but also serves as data storage and communication. Rebekka with discuss how to understand that at a DNA level, we can all activate and program our own DNA. We now have the ability to not only program, but dramatically amplify those thoughts through verbalized Intent.

Rebekah Vandenberg - Executive Coach, Author, Corporate & Private Trainer

4:30pm-5:30pm - Breakout Sessions and Workshops

The Power of Social Networks 
Being that studies show LOHAS consumers are one of the top users of social media, learn how social networks are tapping the LOHAS market for innovative revenue and tips on how you can do the same.
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Joe Green - Co -Founder, Causes.com
Siona van Dijk - Director, Gaia.com
McArthur - Partner, Free Range Studios
Meaghan O'Niell, Editor
Treehugger.com & PlanetGreen.com

Fortune 500 Companies Going LOHAS
Corporations have embraced sustainability in many ways and have made significant improvements on operations and impact on the environment. Learn about some of the initiatives these global corporations have taken and challenges that they face as they transform their operations to become more beneficial to customers and the planet.
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Candace Taylor - Dir. of Strategy & Sustainability, Wal Mart
Lewis Perkins - Dir. of Sust. Strategies, The Mohawk Group
April Crow - Global Sust. Packaging Manager , Coca Cola
Jurriaan Kamp - Co-Founder, Ode Magazine
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Who Wants to be a Greenionare?
Get specific ideas and tactics on how to maximize marketplace opportunities for your consumer products. Wendy and Amy will showcase key learnings about nine new attitude/behavior consumer segments, their Dimensions™ segmentation based on Eco-Insights. You will have an opportunity to define marketing strategies that are product-specific, not generic, by understanding how consumers define “green”, what they value, how much they understand, who’s willing to pay a price premium, and how they like to be reached.
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Wendy Cobdra - CEO & Co-Founder, Earth Sense
Amy Hebard - Chief Research Officer, Earth Sensexx
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Automotive Design Innovation
Design is critical for the success of LOHAS. Hear what is on the forefront of various projects and share in the discussion of where our science and technology advances are headed.
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Peter Falt - Director of Business Development,
BMW Group DesignworksUSA
William J. O’Brien - CEO, Sabertec
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5:30pm - Exhibit Showcase and Evening Reception

Friday, June 19th

7am-8am -Morning Yoga presented by Yoga Alliance
Taught by Hansa Knox

8am-9am - Continental Breakfast 

9:15am-9:30pm - Introductory Remarks
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9:30am - 10:00am - The Business Case for Sustainability and Protecting the Climate
Hunter will describe the business case for moving aggressively to solve such challenges as global warming, peak oil, the vulnerability of our energy infrastructure and others. Hunter will share how to unleash the new energy economy as the antidote to life in a carbon constrained world. The global climate crisis threatens many aspects of life on earth, including access to water. Fortunately, in water, as in energy, there are solutions that cost less, work better and can deliver a higher quality of life. Hunter will describe how communities and companies are implementing these and many other strategies to cut their costs and drive their innovation.
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by Hunter Lovins 
CEO, Natural Capitalism
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10:00am-10:30am - Blue is the New Green
Werbach underscores that strategy has always been about making profits first, and that can’t change. But what must change is how we go about making those profits. He proposes a new business strategy framework that is keenly attuned to the world around us, flexible enough to respond to rapid change, and focused on the long view.
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by Adam Werbach
CEO, Saatchi & Saatchi S
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10:30am-11am - Break
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11:00am-5pm - Exhibit area open

11:10am-11:30am - Teens Turning Green
The inspirational story of a national coalition of teens educating peers and community members about safe, healthy, and green lifestyle choices. The campaign focuses on the daily chemical exposures in our schools and communities that harm our health. Teens across the country work to advocate for policy change to protect our health and inspire actions that sustain our earth.

by Carly Wertheim - Co-President, Teens Turning Green
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11:30-12:30pm - Light at the Edge of the World
The myriad of cultures of the world are not failed attempts at modernity, they are unique manifestations of the human spirit. With their dreams and prayers, their myths and memories, they teach us that there are indeed other ways of being, alternative visions of life, birth, death and creation itself. Through breath taking images and eloquent stories, Wade Davis, master of storytelling will rediscover the enchantment of being what we are, a conscious species aware of our place on the planet and fully capable of ensuring that all peoples in every garden find a way to flourish.
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by Wade Davis 
Explorer in Residence, National Geographic Society Xx
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12:30pm-2pm - Lunch

2pm-3:00pm - Breakout Sessions and Workshops

The Evolution of Enlightenment 
What would it take for us to really make this moment count, to rise up not simply for our collective survival, but for our very evolution? Awaken to a new kind of urgency—the wholly positive urgency of the evolutionary process, as it seeks to express itself through us, and create new possibilities in human consciousness and culture. Join Andrew Cohen as he shares a deeply idealistic yet profoundly realistic perspective on spiritual and cultural evolution.

Andrew Cohen - Spiritual teacher & Founder, EnlightenNext
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Investing in Human Capital
What methods provide increased retention rates, job satisfaction and productivity within a workplace? Hear from companies that have a proven track record of success for long term employees and a happy work place.
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Greg Owsley - Brainstorm Meteorologist, New Belguim Brewery
Roberto Arjona - General Manager, Rancha La Puerta
Pilar Gerasimo - Founding Editor, Experience Life Magazine
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ReTooling Mainstream Messaging
Companies are having to re-examine green in a rapidly changing world. Is that changing their messaging? What are some successful and unsuccessful examples? Join this discussion to hear about new initiatives that look at green and the LOHAS market.
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Bob Knott - Director of Environmental Business Strategies, Edelman
Amy Skoczlas Cole - Director of Citizenship Outreach, eBay
Olivia Zaleski - Journalist, CNN Money
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3:15pm -4:15pm - Breakout Sessions and Workshops

Branding for Sustainability: Redefining Value in a New Economy
Are you tapping the passion of new consumers? Enlightened consumers are 10% of the population but three times more likely to be influencers who shape the conversations and behavior of the other 90 percent. Join BBMG for an interactive session featuring highlights and insights from their new Conscious Consumer Report and exercises to define your Triple Value Proposition to reach, engage and inspire today’s conscious consumers.
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Raphael Bemporad - Co-founder, BBMG
Mitch Baranowski - Co-founder, BBMG
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The New Definitions of Eco Chic
What is emerging as the new luxury and the opportunities for LOHAS products to flourish? There is a new definition of premium is as it relates to new consumer behaviors and the adjustments brands need to consider to maintain market position.
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Mark Wuttke - CEO, Amala Beauty  
Summer Rayne Oakes - Resident Expert, Planet Green
Mary-Elizabeth Gifford - Farm at Pantrepant, Moderator
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Guerilla Finance Strategies in a Downturn Economy
The wells of capital may at first appear to have dried up but there are some unique opportunities for LOHAS companies. Learn from experts what key elements are needed to attain capital in the downturn economy.
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Melissa Bradley-Burns - Founder, New Capitalist
Karen Barsa - CEO, Coyuchi
Tom Aarts - Partner, Nutrition Capital Partners
George R. Gay - CEO, First Affirmative Financial Network
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4:30pm-5:30pm - Breakout Sessions and Workshops

Activation of the Heroic Brand
Today’s marketing of sustainability is often about “emulating the hero.” But who are our cultural green heroes, what can we learn from them, and what heroic attributes are most admired? Join strategy leaders from The SOAP Group for a fun and fruitful workshop about the role of the Green Hero in today’s marketing strategies. Walk away with a workbook to identify and leverage your heroic opportunities. This interactive workshop will reveal strategies and narrative patterns for activating a heroic brand.
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John Rooks - President and Founder , The SOAP Group
Alisa Conroy - VP of Strategy, The SOAP Group
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The Growth of LOHAS Food
Since Michelle Obama’s launch of an organic garden at the White House, organic and sustainable food and farming is receiving unprecedented attention on the national stage. More than ever, organic and sustainable agriculture have a tremendous opportunity to influence the way we produce and sell food. How can organic overcome the recession and reach new consumers? How will organic interests impact policy makers and gain market share over large agribusiness?
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Theresa Marquez - VP Marketing, Organic Valley
Mariel Hemingway - Actress, Author
Robyn O'Brien - Founder, Allergykids
Steve Hoffman - Director, The Organic Center
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Strides in Sustainable Manufacturing
The outdoor industry has become cutting edge with sustainable manufacturing. At the same time these companies are being forced to compete in a highly competitive marketplace to target consumer’s mind and wallet. Join a lively discussion of ideas, shortcuts, tips, trials and tribulations of designing, manufacturing and introducing low impact, enviro-friendly products to the market.
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Kim Coupounas - Co-Founder, GoLite
Jon Dorn -Editorial Director, Active Interest Media’s Western Outdoor Living Group
Chris Enlow- Sustainabilty Team, KEEN Footwear
Gregg Bagni  President, Alien Truth Communications

5:30pm-7pm - Closing Reception