LOHAS Forum Program
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8:30-4:00pm - LOHAS Insight Tour Boulder is the epicenter of LOHAS business activity and a haven for many LOHAS oriented companies. Get a behind the scenes look at local LOHAS companies in action in the city and surrounding area. (Separate Registration Required) Click here for more info. |
| 11:00-4:00pm - LOHAS Venture Fair Powered by Investors' Circle Are you an accredited investor looking to invest in the next generation of LOHAS companies? Investors’ Circle, the oldest and largest investor network focused on for profit social enterprises, and LOHAS have teamed up to present the 2nd Annual Venture Fair. The Venture Fair will present 8 early stage companies from the LOHAS sector using IC’s selection process. (Separate Registration Required) Click here for more info |
2:00-4:00pm - LOHAS 101 Primer This event is designed for understanding the basic fundamentals of the LOHAS market – it is not intended for those with significant LOHAS-related expertise. The LOHAS concept is clearly one of the hottest trends in today’s marketplace and is being embraced across a multitude of industries. And countless opportunities exist to ride this wave of ethical consumerism. This pre-conference workshop will provide a fundamental overview of the LOHAS consumer and marketplace for Forum attendees who are new to the LOHAS space or want a refresher on the basics prior to attending the LOHAS Forum. Join NMI’s Steve French and Gwynne Rogers as they provide data and insight based on NMI’s LOHAS Consumer Trends Database®, drawing from research conducted among 50,000+ consumers around the world. NMI is the only source of LOHAS information, which has become the currency and foundation upon which to develop health and sustainability strategies. x 3:00-8:00pm - Registration Open |
4:00-6:00pm - LOHAS Opening Salon Discussion; Fit Body/Fit Soul Workshop World Renowned Shaman and Healer Brant Secunda along with Legendary Hawaiian Ironman World Champion Mark Allen will present the core concepts from their groundbreaking bestseller Fit Soul, Fit Body: 9 Keys to a Healthier, Happier You. As Stephen R. Covey described their message in the forward: "It’s about everything that makes you who you really are. Your ability to achieve. Your ambitions, hopes, dreams, and goals. Your relationships, both with others as well as with yourself. Your capacity to stave off stress and optimize your environment so you can usher in physical, spiritual, and emotional well-being. And, of course, your wherewithal to participate in life to its fullest and be happy.” During this highly interactive session, Brant and Mark will take you through a personal journey working from your inner being outward to create positive personal change. You will experience how to effectively transform negative emotions into positive qualities that bring strength and energy to your life. They will also introduce simple concepts that you can immediately apply to quiet the mental chatter that so often clouds our insight. Gain inspiration from the incredible transformation of these visionary teachers. Through their instruction, you will rediscover your innate connection to nature and learn to draw energy from the world around you. Walk away with ancient solutions for modern times. for LOHAS Companies and Individuals Brant Secunda - Shaman & Healer Mark Allen - 6x Ironman World Champion |
| 7:00-9:00pm - Welcome Reception |
Thursday, June 24th |
7:00-8:00am - Morning Yoga Exercise Rodney Yee & Colleen Saidman - Yoga Instructors |
| 7:30-4:00pm - Registration Open |
| 7:30-8:30am - Continental Breakfast Buffet |
| 8:30-9:00am - Welcome Remarks |
| 9:00-9:30am - Learning from the Past to Shape the Future |
| We are experiencing a massive shift in cultural consciousness that has people seeking innovative solutions into health, sustainability, social responsibility and personal development. This shift is expressed on the high end of the spectrum by the influential LOHAS conscious consumer. But, the real power lies in capturing the emerging consciousness of every consumer. Within the next five years, this massive movement will stand alongside the advent of computers, the birth control pill and the explosion of the internet as iconic cultural shifts that transformed our existence. It will reinvent not only how consumers consume, but who they are. It is a global Trend that will influence every company and nearly every brand. Legendary Futurist Faith Popcorn will discuss the cultural trends her visionary company, BrainReserve has identified and what they mean for the future of LOHAS businesses and their consumers. Faith Popcorn - Founder, BrainReserve |
9:30-10:15am - Is Being a LOHAS Business Good Enough? Can LOHAS save the planet? It's an open question, for which answers are elusive. How well are LOHAS companies doing — not just in selling sustainable and healthy products and services, but in really moving the needle to address pressing global problems? Joel Makower, a veteran of 20 years of green business and marketing strategy, takes the temperature of the LOHAS business community to see how, and how much, companies are making a difference. Joel Makower - Chairman and Executive Editor, Greener World Media |
| 10:15-10:45am - Break Presented by Green Mountain Coffee & White Wave |
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| 10:45-10:55am - LOHAS Scholarship Recipient Acknowledgement x 10:55-11:40am - New Paradigms in Health & Sustainability: What's Working and What's Not The world as we know it is changing at a rapid pace. Today’s ever-changing sustainability marketplace continues to demand knowledge and insight. While some efforts have been successful, other initiatives have not. Where is LOHAS positioned in all of this? Is it stronger? Weaker? Learn about the latest consumer trends from NMI’s LOHAS Consumer Trends Database® - now conducted globally in over 20 countries. As consumer attitudes and behavior continue to evolve, understanding such dynamics is vital. Come also learn about new U.S. LOHAS market size numbers – now representing $290 billion in consumer sales. Steve French - Managing Partner, Natural Marketing Institute Gwynne Rogers - LOHAS Manager, Natural Marketing Institute |
11:45-12:15pm - Developing a Healthy Planet: Our Health & Environmental Health Are The Same Eating is a profound act. Each bite we take is an investment in our bodies or a new debt with future consequences. But it's also part of a much bigger picture. Each bite is an intimate connection between ourselves and the rest of the environment. We're inviting the world "out there" to become part of us. And our food choices -- what food we produce and how we produce, package, ship, and consume it are a pivotal part of our environmental impact. Not surprisingly then, whether it comes to urgent environment problems like climate change or the endocrine disruptor crisis or to our own most pressing heath needs, there is a common denominator -- the food that we cultivate and enjoy. Prepare to be inspired by exciting possibilities for good that are afforded by surprising connections between parts of our life that seem far apart. x Dr Alan Greene - Author, Physician |
12:15-12:45 - The Situation in the Gulf Get your questions answered from those on the front lines of the oil spill in this exclusive session with the head of Public Outreach of the EPA and environmentalist who are on the front lines of the happenings and current events. A must attend session for all who want clarity on what are the next steps that need to be taken for proper clean up. x Philippe Cousteau - CEO, EarthEcho International Stephanie Owens - Director, EPA Public Outreach Charles Hambleton - Associate Producer, The Cove x |
| 12:45-2:00pm - Lunch - Presented by IceStone |
| Miranda Magagnini - Co Founder, IceStone Peter Strugatz - Co Founder, IceStone x 12:45-2:00pm - Speaker/ Sponsor RSVP Lunch - Presented by EcoBonus x |
| 1:00-7:00pm - Exhibit area open |
| 2:00-2:50pm - Sponsored Breakout Sessions |
| x Building a Coalition of the Willing: The most important marketing strategy of the LOHAS movement Until now, coalition marketing has been a business-to-business strategy. But as consumers begin to align their sustainable practices and purchases, a new coalition has formed - and rewarding them is lucrative business. New consumers are cooperating, each in their own self-interest, and joining forces for common causes. Coalition marketing harnesses this trend through innovative technology and social connections. In this main-stage, fast-paced and dynamic presentation Beaudoin and Rooks will bring you beyond transactions, beyond loyalty and beyond engagement to build a coalition of willing partners in brand activation and sustainability. Based on case studies, quantitative results, and consumer focus groups, they present an innovative strategy to activate green and green-curious consumers. This strategy provides sustainable brands with unique, compelling and technologically-advanced opportunities to "do more than promote.” And, along the way, increase loyalty, market share and reputation with more measurability and authenticity than ever imagined possible. Tiger Beaudoin - Vice President of Coalition Marketing, Founder of the Greencentive Division of BI Worldwide Jan Wikman - VP of Sales and Operations, EcoBonus Johnny Rooks - President, The SOAP Group |
LOHAS and LOHOE; How Health & Sustainability is Complemented by Hedonics or Economics When 93% of the population is not included in a definition – you’ve essentially said “no” to the adoption of your product to the mass market. Additionally, you’ve made the fringe so elitist that the only ones responding to the greater purpose are those who can identify with the movement. Earthsense takes a common sense approach to sustainability. We believe there is a little green in everyone, and we are certain that the key is in identifying those attributes that make a product or service desirable without muddying the waters with political or lifestyle philosophies that can alienate people who do not feel compelled to join the cause. In this enlightening session, Earthsense will share research from the most comprehensive database of consumer behavior on green: Eco-Insights. We’ll share the why behind the buy – comparing and contrasting product categories to give you the background you need to create compelling product messaging that appeals to the masses, not just those who already drank the “green kool-aid.” Wendy Cobdra - CEO & Co-Founder, Earthsense Amy Hebard - Co-Founder & Chief Research Officer x |
| x Healthy Homes: How Responsible Companies Are Responding to the Growing Concern Over Toxic Environments The sustainability of our consumer products covers a wide variety of topics. There is more conflicting information in the media and online than ever before. For today's Americans, particularly concerned parents, the health and wellness of our children is paramount as growing concerns arise over the toxicity of products in our homes - everything from paint to mattresses, flooring, to cleaning products. In this session, sustainable strategist, Lewis Perkins, will lead an engaging conversation over separating fact from fiction around the wellness of our homes with Mike Zoellner, VP of Marketing Services of Mohawk Industries (a leading manufacturer of flooring products), and Christopher Gavigan, Executive Director of Healthy Child Healthy World (an organization inspiring parents to protect young children from harmful chemicals) and Chris Deets, Director of Marketing Activeion Cleaning Solution (manufacturer of cleaning and sanitizing tools that activate and convert tap water into ionized water, a dirt-removing, bacteria-killing cleaner).x x Lewis Perkins - Sustainable Strategist, New House Christopher Gavigan - CEO, Healthy Child Healthy World Chris Deets - Marketing Director, Activeion Mike Zoeller - VP of Marketing Services, Mohawk Industries x |
| 3:00-4:00pm - Breakout Sessions |
Where are the Green Jobs? People of color are on the front lines of environmental changes and at the center of breakthrough business strategies for building sustainable communities. Three panelists representing the Obama administration, the energy industry, and an environmental agency will share insights and information about the economic implications and the growing demand for green talent in multi-ethnic and multicultural communities. This panel will discuss what defines a green job, who gets them and how can companies get access to promises stimulus funds and how does this affect communities of color that many believed would provide opportunity. Learn more about this and ask questions to experts working on solutions to these challenges. MaryAnne Howland - Founder, IBIS Communications Stephanie Owens - Director, EPA Public Outreach Andre Pettigrew - Director, City of Denver Office of Economic Development |
| Spirituality and Health: What the Fuss Is All About? Currently, around 90 of the 125 medical schools in the United States have courses and lectures that explore the health effects of spiritual practice, including prayer. These developments come as a surprise to many healthcare professionals, who have presumed that medical science and spirituality don’t mix, and that the future of medicine lies totally in the physical domain of drugs, surgical procedures, advances in genetics, and so on. These presumptions need to be reexamined. Recent analyses show that individuals who follow some religious path — it seems not to matter which one they choose — live on average seven years longer than those who do not follow such a path, and they have a lower incidence of most major diseases. Dr. Dossey will examine the increasing body of evidence that shows positive correlations between religious and spiritual practice, and longevity and quality of health. He will explore how meaning affects one’s own internal physiology, as seen in mind-body medicine, and how meaning may also play a role in interpersonal health effects as in distant healing or intercessory prayer, now supported by several controlled clinical trials. Dossey will suggest that these developments have profound implications that go far beyond physical health and longevity. They are crucial for how we view the nature of human consciousness, our relationship to one another and to the environment, and how we choose to live our lives in an increasingly complex world. Dr. Larry Dossey - Author, M.D. x x |
| How Macroforces Are Reshaping Global Brands and Companies |
| Businesses must meet the current and future needs of people and communities in order to survive. Businesses already know this, but what they do not know is that the needs and desires of people are evolving faster than they can possibly imagine and in ways they never did before. Understanding the underlying macroforces that are driving these changes is the key. Companies, their brands and even the skills of their leaders must evolve in order to survive. Simply stated, macroforces will cause the most nimble businesses to become agents for social and environmental change while less responsive businesses go from endangered to extinct. Tom LaForge - Global Director of Human & Cultural Insights, Coca-Cola x x The Social Currency of Social Media As social media websites expand it is important to understand how to stand out and profit in an @anywhere world. There are various attributes to success that go beyond conventional ROI. Lower costs of acquisition, sustainable customer engagement and precise marketing budgets are all proving clear ROI. But what about the social, environmental and innovation benefits of Social Media? Can this new media technology deliver more than just financial ROI? In this session, learn how sustainable brands are utilizing their social currency for people, planet and profits. Learn how to measure social media impact from a triple bottom line approach, and apply it to your business. Joey Shepp - Founder, Earthsite Gwen Bell - Social Web Strategist |
| 4:15-5:15pm - Breakout Sessions |
| x Convincing Mainstream Consumers to Go Green: What really motivates them to make sustainable choices? It's easy to make assumptions about what consumers think, and what really motivates them to buy...but those are filtered through your own experience and knowledge. Suzanne Shelton of the ad agency Shelton Group will present findings from her firm's quarterly, national consumer surveys (the Pulse series) so you can gain insight into what mainstream consumers really believe and what really motivates them to make sustainable choices. This interactive session will also let you compare your attitudes and beliefs about green advertising and packaging to those of a mainstream consumer so you can better understand where they're coming from. Suzanne Shelton - President & CEO, Shelton Group |
| The Road From Ruin; How Can We Lead the Reform of the Credit Crisis A year and a half has passed since the Great Recession started and we still have yet to see any changes in the financial system to protect us from future risks. What has this taught us? What can be done now? Here innovative steps being taken by LOHAS oriented investment groups, banks and other institutions to get beyond the challenges of today's financial crisis and hear what things you can do to protect you and your business. Steve Scheuth - President, FAFN Esther Park - Director of Lending, RSF Social Finance Paul Herman - Founder, HIP Investor |
Lessons learned from Successful and Failed Partnerships The saying goes you can judge a person by the company they keep.This is true with partnerships in business. What equates to a good partnership? What are things to look for when developing them? This panel will explore the success and failure of partnerships they have experienced to provide a broad scope of information for participants. Gillian Christie - Founder, Christie Communications Terry Kellogg - Director, 1% for the Planet Deborah Hirsh - Community Development, B Lab |
The Storytelling Value of Location-based Services Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping consumer-brand interactions. Learn how you can tell your story locally by leveraging geo-friendly interactive tools and services such as mobile phones, Foursquare, Gowalla, Twitter, Yelp!, Google business tools, and many others. Nathan Rice - Interactive Director, Haberman Group |
5:30-6:00pm - Screening of the film 'DIRT!' DIRT! the Movie - brings to life the environmental, economic, social and political impact that the soil has. It shares the stories of experts from all over the world who study and are able to harness the beauty and power of a respectful and mutually beneficial relationship with soil. |
| 6:00-8:00pm - Reception |
| Friday, June 25th |
| 7:00-8:00am - Morning Pilates Exercise |
| Saralyn Ward - Core Concepts of Colorado |
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| 7:30-8:30am - Continental Breakfast Buffet |
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| 9:00-9:30am - Kids vs Global Warming A High School Freshman founded Kids vs Global Warming when he was 12 years old after watching Al Gore’s movie, "an inconvenient truth.” Feeling the weight of the global situation and a sense that he could make a difference, Alec felt compelled to tell other kids about the problems we are facing and created a presentation made specifically for youth, full of videos, animation, easy-to-understand science, and compelling motivation for kids K-college ages. His message is deeply rooted in hope, encouraging kids to speak up and let their voices be heard on this issue. |
Alec Loorz - Founder, Kids vs Global Warming |
9:30-10:00am - The Power of Wellness "Eat well, exercise, take care of your mind, your spirit, and your body. These are things that you should do without [even] thinking… They should be as natural as breathing!” So says Deborah Szekely, who has spent her entire life giving meaning to these words. Ms. Szekely is known worldwide as the "godmother” of the mind/body fitness movement. Deborah Szekley - Founder, Rancho La Puerta and Golden Door Spas |
| 10:00-10:30am - Break Presented by Green Mountain Coffee & White Wave |
10:30-11:00am - Beautiful and Abundant: Visualizing a Sustainable Human Future We can’t face the challenge of creating a sustainable human habitat without first creating a beautiful vision for humanity’s future. As an entrepreneur and organic farmer, Bryan Welch leads a discussion of the environmental challenges we face and proposes a system of queries to help people from all backgrounds begin visualizing – and realizing - a sustainable human future one endeavor at a time: Is it fair? Is it repeatable? Is it beautiful? Does it create abundance? Bryan Welch- Publisher and Editorial Director, Ogden Publications |
11:00-11:45am - The Path to Human Flourishing Authentic happiness and optimal well-being are innate to the human condition. Throughout time wise men and women have discovered this profound truth and carefully investigated and described the path that leads from distress and suffering to human flourishing. An understanding of their insights will offer each of us the opportunity to create a profound and enduring happiness and well being for ourselves that can then serve as a firm foundation for efforts to create genuine cultural and planetary sustainability. Dr. Elliot Dacher - MD Internal Medicine |
11:45-12:30pm - The Death of Phatic Promotion: The Hidden Cultural Potential of Marketing Most promotion (LOHAS or otherwise) serves a purely phatic purpose, acting - at best - as a social lubricant for business. Rooks and Conroy will present new strategies to architect promotion that has Corporate, Civic and Cultural Value. This crowd-sourced, dynamic, multi-media presentation will explore: Authentic marketing, Stakeholder engagement, Culture change, and New marketing strategies. John Rooks - President, The Soap Group Alisa Conroy - VP Strategy, The Soap Group |
| 12:30-2:00pm - Lunch |
| 1:00-5:30pm - Exhibit Area Open |
| 2:00-3:00pm - Breakout Sessions |
Raising Capital in Turbulent Times The wells of capital may at first appear to have dried up but there are some unique opportunities for LOHAS companies starting to occur. Learn from experts what key elements are needed to attain capital in the downturn economy. Joseph Durnford - CEO, JD Ford Associates Casey Verbeck - CEO, Touchpoint! Trust Group Deb Parsons - Co Director, Investor's Circle |
Rewriting Rules of Consumer Engagement In an age of new media platforms and advertising over-saturation, people are becoming savvier about how and when they allow brands entry into their day-to-day activities -- both online and offline. We must work harder than ever to find meaningful ways of engagement with current and potential customers, whether through high value content, cause-oriented movements, humor or just simply making life easier. Examining the consumer engagement landscape, we will take a close look and discuss brand successes and blunders -- both what to do and what not to do when looking for value intersections. Katy Saeger - Partner, Neighbor Agency Amy Skoczlas-Cole - Director, eBay Green Team Elizabeth Charles - Chief Marketing Officer, PETCO Jane Madden - Director, CSR & Sustainability, Edelman x x |
| Igniting Inspiration 101: An Advanced Empathy Workshop for Conscious Capitalists The ability to see, feel and understand the world from perspective of others is a critical skill for success in the the global, 21st century economy. But how do your personal empathy skills stack up? And how much more mainstream traction might your business generate if empathy truly sat at the cornerstone of your core business strategy? In this highly immersive and engaging workshop you will build your empathy muscles using some of the most practical developmental psychology research ever performed. You will be guided through a variety of hands-on role playing exercises based upon the work of psychologist Clare W. Graves. Through this inspired new framework, you will gain unprecedented clarity and insight into the deepest hopes and dreams of your customers, along with clear action strategies for creating a more prosperous and compassionate 21st century brand. John Marshall Roberts - Author, Igniting Inspiration |
Global LOHAS LOHAS has become a global phenomenon that has swept through Europe, Asia and beyond. There are LOHAS stores in Taiwan, LOHAS hotels in the Philippines, and a LOHAS conference in Germany. LOHAS awareness is growing stronger and spreading further. Hear from international experts on the opportunities the LOHAS provides in international markets. Adam Horler - Founder, LOHAS Asia Nick Bez - Research Director, Mobium Group |
| 3:15-4:15pm Breakout Sessions |
Maintaining Values in Iconic Brands Cutting back on sustainability efforts is not an option for authentic LOHAS companies. In fact they have strengthened even more during these down times. Learn what these large LOHAS companies are doing to maintain their market positioning and unique ways they are enhancing their brands. Madeleine Buckingham - CEO Mother Jones Effi Vandevoorde - International Communications Manager, Ecover Ellen Feeney - VP Right Livelihood White Wave Foods Susan Cote - Director of Brand Marketing, Green Mountain Coffee Roasters |
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| x Leading Edutainment Video documentary is the new form of information. The transition to this type of medium is growing on television, film and web. Learn what has proven to be successful and challenging in developing new forms of storytelling and new ways to engage audiences with LOHAS oriented edutainment. Lisa Gabor - VP Creative Strategy, Island Outpost Chris Blackwell - Founder, Island Records Gene Rosow - Director, Producer, Dirt! The Movie Paula Dupre - Producer, The Cove |
Blogging Insights We want to say so much but who is listening? Learn best practices and blogging tips to have your voice heard on your blog. Learn best ways to share LOHAS oriented content with others in the ever changing landscape of the blogsphere. Jennifer Schwab - Blogger, Sierra Club Green Home, Huffington Post Malika Chopra - Founder Intent.com |
Phood and Kids It is shocking how much our children consume processed foods. Studies have found direct relations between foods being made today and the rise in allergies, obesity and other ailments. Learn what is being done to educate and change the current situation. Seleyn DeYarus - Managing Partner, Compass Natural Robyn O'Brien - Founder, Allergy Kids Alex Bogusky - Co-Chairman, Crispan Porter + Bogusky Ann Cooper - Renegade Lunch Lady |
| 4:30-5:30pm - Breakout Sessions |
Leading Edge LOHAS Entrepreneurs LOHAS has always been an incubator for innovation and cutting edge thought. These businesses are leading the charge in re-defining a holistic approach to how we speak to consumer markets and the company bottom line. Pilar Gerasimo - Editor & Chief, Experience Life Magazine Joshua Onysko - Founder, Pangea Organics Priya Haji - Founder, World Of Good |
Understanding the Carbon Economy What is your footprint in the carbon world? Furthermore what is your water footprint? To understand the this is the beginning of recognizing and changing choices. Alternatives are available. We will discuss what solutions are possible to help combat the climate change crisis. Jurriaan Kamp - Co-Founder, Editor & Chief - Ode Magazine Tom Rawls - Marketing Director, Native Energy Hunter Lovins - President & Founder, Natural Capitalism Solutions Margie Gardner - CEO, Bonneville Environment Foundation |
Boomers vs. Millenials The Boomer market makes up a significant part of the LOHAS market due to values. Gen X and Gen Y have different sets of values. But Millenials are the first generation that has been born with similar values. Learn the similarities and differences and how LOHAS resonates with each generation. Carol Orsborn - Sr. Strategist, Vibrant Nation Brent Green - Author, Marketing to Boomers Oliver Madison - CEO - Me To We Style Mitch Baranowski - Co-Founder, BBMG |
Secrets of Search Engine Optimization Location, location, location. Everyone who has done a web search knows if you are not on the first page of results you are dead. How does this happen? Gaiam's SEO Manager will discuss what to look for in a search engine optimization company or employee, and what exactly is involved in the SEO process. Here's a preview: It has very little to do with meta tags, and nothing at all to do with voodoo. Everett Sizemore - SEO Straegist, Gaiam |
| 5:30-7:30pm - Closing Reception |