Alisa Conroy
The SOAP Group
VP of Strategy

Responsible for advocating on behalf of SOAP’s diverse clients, Alisa pushes communication deeper into organizational and societal culture. She embraces the idea that communication is the final component of sustainability and corporate social responsibility, not the first.
 
Alisa launched her profession by first serving in Americorps, setting a strong foundation to discern the lines linking corporations and non-profits; a skill-set that comes in handy in today’s new values economy. Applying asset-based development, Alisa promotes the power of implementing strategic plans that engage a company’s strengths and assets to reach ROI goals.
 
Having worked with a myriad of organizations, Alisa has conducted demographic research for marketing tactics targeting powerhouse consumer segments, including female purchasing patterns. Selected based on her strategic perspective and sound professional judgment, Alisa is also an Accredited PR practitioner; earning the APR mark of distinction for public relations professionals who demonstrate a commitment to the profession and to its ethical practice. Alisa has successfully produced national media attention for SOAP clients, including NBC Nightly News, The New York Times, National Geographic and TIME Magazine.