Greg Owsley
New Belgium Brewery
Brainstorm Meteorologist
In his 14 years at the brand hub for New Belgium Brewing, Greg Owsley has grown along with the company from a homespun marketer to a position Dr. Douglas Holt (How Brands Become Icons) coined as the “1st Cultural Branding Director in America.” As the external brand and the brewery’s co-worker culture share the same blanket, Owsley has assisted in nurturing a work environment that both Outside Magazine and the Wall Street Journal voted as one of the best in America. Prior to getting on the New Belgium beer wagon, Greg originally dirtied his marketing fingernails as the fresh markets director at the largest organic vegetable operation in Colorado.
During his tenure, the company New Belgium has blossomed from a 30,000 annual barrel microbrewery to the 3rd largest craft beer brewer in the country kicking out a ˝ million barrels annually. From staging events like the traveling bicycle carnival, Tour de Fat, to the Redefining Folly advertising/advocacy campaign, Owsley and the New Belgium team have created a style of branding that is as fermented with authenticity as it is dosed with quirkiness. In the last two years, Brand Week, Advertising Age, Deliver, Beverage Industry and Communication Arts all recognized the brewery’s playful, yet sincere approach to sustainable branding.
Additionally, Greg Owsley is a board member for the Clean Air Lawn Care Company.