Raphael Bemporad

As a founding partner and principal at BBMG, Raphael Bemporad is a passionate champion for a new approach to branding that puts values at the center of every marketing initiative and image campaign.

“Our philosophy is simple: who you are is what you do,” he says. “And our process is designed to align our clients’ values with their actions to create deeper, more meaningful relationships with their customers. When you do that, you get results and move people to do great things.”

An expert in brand strategy, cause marketing, youth marketing and public affairs, Raphael has launched national media campaigns, drafted public policy, created consumer and nonprofit brands and managed communications for local, state and federal elected officials.

Fluent in Italian, his experience is international in scope and diverse in terms of issues and industries. He has directed recent programs for clients such as UNICEF, Ocean Conservancy, Case Foundation, Public Citizen, Social Venture Network and the Center for a New American Dream. Raphael also oversees the firm’s unique pro bono initiative – the BBMG It’s How We Live Grant – which is currently developing a campaign for LUNA and the Breast Cancer Fund to raise awareness for the environmental causes of breast cancer.

Prior to co-founding BBMG, Raphael served as communications director at Do Something, where he oversaw marketing, corporate partnerships and media relations. He played a critical role in promoting the Do Something BRICK Awards. And in January 2001 he launched a national publicity campaign for the Do Something Kindness & Justice Challenge, an education program that inspires students in grades K-12 to perform acts of kindness and justice in honor of the Martin Luther King, Jr. Holiday. Working with Martin Luther King III as the program’s spokesperson, the campaign scored more than 150 million impressions from print, radio and television broadcast coverage.

Raphael also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, as communications director for Texas State Senator Rodney Ellis (D-Houston), and as press secretary for U.S. Congressman Lloyd Doggett (D-Texas).

He received his BA in Philosophy with honors from the University of Texas at Austin.
For more information on Raphael, please visit www.bbmg.com