Dave Kingsbury is the Vice President of New Product Development & Research at New Hope. Dave is a leading mind in successfully positioning brands through mining qualitative consumer insights. Prior to joining New Hope, Dave was Senior Strategist/Planner with Crispin, Porter & Bogusky, one of the leading advertising and creative agencies in the U.S. While at CP+B, Dave created a Product Innovation Group that successfully won and worked with clients including Domino’s, Kraft, Coke, Microsoft, Best Buy, Activision, and Volkswagen. Prior to CP+B Kingsbury was a Principal at Radar Communications, a qualitative market research consultancy. Radar worked with leading brands like Intel, HP, General Mills, Publix and many others to develop better and more meaningful ways to connect with customers.