Eric Friedenwald

Eric Friedenwald-Fishman is nationally and internationally recognized as one of the nation’s most effective individuals in developing and implementing comprehensive brand communication strategies and social marketing initiatives that engage target audiences and get results. He specializes in creating major public-private partnerships for cause-related marketing and public awareness and has extensive experience in socially and environmentally responsible business marketing and corporate social responsibility. He has developed brands and marketing campaigns for leading socially responsible businesses, including those in arenas as diverse as renewable energy, natural and organic products, alternative transportation, ecotourism, green buildings and socially responsible investing. He has worked throughout North America and in Europe, New Zealand and Africa and developed campaigns that include Latin American and Asian markets. Additionally, Eric is an expert presenter, facilitator and strategist and has extensive background and interest in various economic, social and environmental issues.

Eric is the co-founder and creative director/president of Metropolitan Group, a leading social marketing and corporate responsibility firm, with offices in Chicago, Washington, D.C. and Portland, Oregon. As creative director/president, Eric has led campaigns and communication projects that have resulted in lasting change and customer loyalty for organizations such as ShoreBank Corporation, RugMark, Gerding Edlen Development (one of the largest green developers on the West Coast), New Seasons Market, gDiaper, IFC/World Bank (Pangea), Blue Sky renewable wind power, IRRC, British Telecom, Social Investment Forum, Social Venture Network, Stateline Wind Generation, Progressive Investment, Pacific Natural Foods and Scholastic. He has also developed CSR, community development and cause marketing programs for corporations, including Tiffany & Co., Starbucks and PacifiCorp.

Eric’s branding work for ShoreBank Corporation was recognized by FastCompany.com when it named ShoreBank one of the nation’s 10 top storytelling brands.

Recent Publications
Eric is the co-author of Marketing That Matters: 10 Practices to Profit Your Business and Change the World (published by Berrett-Koehler in October 2006). Marketing That Matters presents a contemporary approach to strategic marketing that helps change the world.

He is also the principal author of MG’s Public Will Framework, which creates lasting impact by connecting issues with closely held values and leveraging grassroots and traditional media strategies.

For more information on Eric, please visit www.metgroup.com