Eli Halliwell

Eli Halliwell was recruited to Jurlique in 2006, as President and CEO, to strengthen the brand’s commitment to sustainable business practices, and environmental and social responsibility. Under Halliwell’s direction, Jurlique is now the number-one selling skincare in Australia, while at the same time, he has spear-headed an ambitious update of the Jurlique look and feel with a packaging and retail store re-design.  Previously produced from recyclable packaging, the new packaging designs of Jurlique products are now created from post-consumer waste.  Halliwell has re-committed the privately-owned company to principles of Biodynamics, a form of agriculture that is considered “beyond organic” because of its closed system sustainable practices. These efforts include the recent development of over 150 additional acres of certified organic and biodynamic farmland.

An anomaly among executives in the beauty industry -- in which a variety of functions such as sourcing, R + D, and manufacturing are routinely sub-contracted out, as a key to his commitment to sustainable business practices, Halliwell has taken the unusual step of determining to keep Jurlique a vertically-integrated company.  From seed to sale, Jurlique is itself considered a "closed system" green corporation, continually seeking ways to create a lighter footprint.

For more information on Eli, please visit www.jurlique.com