Considered to be the nation's foremost expert on green marketing and eco-innovation, Jacquie Ottman is the founder and principal of the NYC-based J. Ottman Consulting, Inc., advisers on green marketing and eco-innovation to Fortune 500 companies, entrepreneurial firms and several U.S. government ecolabeling programs. Clients include 3M, Nike, and Johnson and Johnson, among others. She has helped to guide the marketing of several consumer product labels including the U.S. EPA's Energy Star, Green Seal and the new USDA Certified Biobased label.
A sought-after speaker, Ottman has been quoted in Forbes, Fortune, Businessweek, The Wall Street Journal and The New York Times. She is the author of four books on green marketing, including the recently released, The New Rules of Green Marketing (Berrett-Koehler, 2011) (http://www.greenmarketing.com/our-book). Her first, entitled, Green Marketing, was hailed by the American Marketing Association as “the definitive text on the subject.”
She blogs at http://www.greenmarketing.com/blog and regularly contributes to the Harvard Business Blog, Sustainable Brands Weekly and other online and off-line publications.