John Rooks

John Rooks is president and founder of The SOAP Group, an advocacy company helping organizations develop authenticly positive cultures, brands and communication programs. SOAP (Sustainable Organization Advocacy Partners) works for large and small corporations, start-ups, government entities, non-profits, traditional ad agencies and all the crevices in between.

With a keen insight into the modern consumer's requirement for dialoge, not monologue, John provides explainantion for why Old School mass marketing and broadcasting is a failed strategy for communicating authenticity. Exploring and crafting the elements of brands (emotional, practical, cultural) through workshops, exercises and reputation research, John combines learning and brand theory through smart design and communication programs.

Sought as an industry expert, John is frequently interviewed by media, including the New York Times, International Herald Tribune, and the Washington Business Journal. Having initiated a series on MarketingProfs focused around green marketing, most recently John has become a feature writer through his column Consumption Junction, found at The LOHASIAN, and as a guest columnist and green marketing expert for both the Environmental Leader and Whole Revolution.

As a consultant for Fortune 500 companies, international non-profits and start-up companies on issues of environmental and sustainability messaging, John has a master’s degree in writing and cultural theory; focusing on the intersection of cultural identity, language and sustainability.

For More Information: The SOAP Group