Margaret McAllister

Margaret is an award-winning advertising creative director and writer who, with the formation of Red Kite, has turned her talents toward helping companies with market development through innovative new research and strategies designed to inspire preferred consumer behavior and ignite growth.

Over her 30-year career, she has become an expert in corporate branding as well as interactive and traditional advertising, having worked on accounts such as Hewlett Packard, American Legacy Foundation, Buena Vista Pictures/Disney, and MADD. The American Advertising Federation, American Marketing Association, Academy of Television Arts & Sciences, the Public Relations Society of America, Telly Awards, and other organizations have recognized her achievements.

Margaret, along with her business partner Evelyn Olson Lamden, has spoken to national and regional audiences on gender marketing and marketing green to women. She has served on the American Advertising Federation’s Council of Governors. She is also creative consultant on a documentary film called “The Heart to Lead” which explores how women can use their unique leadership qualities to shift their own thinking and that of others to imagine a better world, and then go out and create it.