Faith Popcorn
Founder of Faith Popcorn's BrainReserve

Faith Popcorn, best-selling author of EVEolution, Clicking, The Popcorn Report, and most recently Dictionary of the Future, is founder of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974.  The New York Times has called her “the trend oracle,” and she is recognized as America’s foremost Trend expert.  She has identified such sweeping societal movements as “Cocooning,”  “AtmosFear,” “Anchoring ” and  “Pleasure Revenge.”

As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands or companies, develop new products, and define areas of new business opportunity. She is a trusted advisor to the Fortune 500 including such companies as Avon, Campbell's, Dial, Gillette, Johnson & Johnson, KFC, Nabisco, Pepsi, Procter & Gamble, McNeil (Tylenol) and Tyson.

With a documented 95% accuracy rate Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium (Trend: “Anchoring”).  She was the first to anticipate the explosive growth in home delivery, home businesses and home shopping (“The Armored Cocoon”).  Her hour-long seminar, which focuses on how future Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media (The New York Times, Time, Fortune, “The Today Show,”  “Face the Nation,” CNN).  Faith is a graduate of New York University and New York’s High School of Performing Arts.  She has two adopted daughters from China, an 11-year-old and 5-year-old.