Rich Fleck
eCRM, Merkle Connect
VP, GM Digital Strategy Practice
Rich is in charge of strategy, analytics, research, retention, acquisition, and interactive service offerings. He manages strategy and the email marketing practice with a full-service (targeting, listening, measurement, apps) email solution team, from deployment to eCRM integration. The team of digital strategists that Rich manages are experts in social, email, site, and mobile marketing. With a focus on analytics-driven eCRM approach that drives more informed digital marketing strategies, Rich works with clients including Disney, Dell, Universal, DIRECTV, ABInbev, Samsung, and Clorox.


