Sylvia R. Tawse
Sylvia keeps her feet grounded in two worlds: organic agriculture and public relations for the natural products industry. Both are meant to benefit the environment while encouraging pleasure at the table. She founded The Fresh Ideas Group in 1995; the communications agency specializes in organic and specialty foods, as well as healthy living. She and her husband, Lyle Davis, own Pastures of Plenty Farm, an organic 35-acre working cut flower and vegetable farm and Big Bang Catering company. Sylvia has an extensive background in retail-level natural foods marketing and PR, in addition to providing senior level counsel to numerous brands on communication through major crises. She has conducted new product launches for dozens of national brands, based on educating the public on food issues that matter to today’s consumer. She is a member of the International Association of Culinary Professionals, Public Relations Society of America, Chef's Collaborative, Les Dames Escoffier and Slow Food International. Oh, and Sylvia is a mother of four.