Tom Laforge

Tom delights in collecting human and cultural insights from around the world which he uses to help guide the development of portfolio and M&A strategies; brand, product and package creation; and new communications. He has explored such topics as the meaning of well-being, sports and fitness, vitality, indulgence, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe – such changes as expanding worldviews, increasing demands on producers (and consumers) to address social and environmental challenges, and the increasing value of human creativity.