High-Impact Digital Marketing for Challenger Brands
June 18th from 9am-4pm at the Boulderado Hotel Conference Rooms
Full day rate of $295 (Ticket price includes sessions, attendance to LOHAS opening session and reception. It does not inlcude lunch)
LOHAS attendee rate $149
The LOHAS social media intensive provides best practices and techniques on various social media platforms including Facebook, Twitter, Youtube, Google+ and LinkedIn. We will also discuss case studies of successful social media campaigns and share data trends. This is a great workshop for social media teams inside companies, entrepreneurs and agencies wanting to keep current on social media strategies.
|WHO SHOULD ATTEND|
Presenting Companies Include:
9:00-9:30am – Meet and Greet
9:30-10:15am – Keynote: Creating Fierce Loyalty presented by Sarah Robinson, CEO Sarah Robinson Co.
Building communities of Fiercely Loyal brand ambassadors is one of the hottest marketing topics today. Businesses large and small know that this is the secret to success, especially during turbulent economic times. From her market research as well as her direct experience in building communities for various organizations, Sarah Robinson has created a specific, easy-to-understand model that de-mystifies this seemingly complex process and gives companies a roadmap for building Fiercely Loyal communities. Her audience-centric presentation promises to give attendees concrete steps for building or strengthening their own brand communities.
10:15-12:00pm – “Speed Dating” Mini-Workshops - Five 20-minute sessions for learning to drive engagement on Facebook, Twitter, Pinterest, YouTube and Google+ presented by Room 214
Facebook: The world’s leading social network makes it easy for anyone to establish a marketing presence and to grow their business. However, a Facebook presence for your business is not a “set and forget” proposition. There is an art and a science when it comes to growing a community that people care about and spend their time with. We’ll take you through the need-to-know knowledge involved with running a successful business Facebook community.
- Setup a Facebook page and start managing it
- Best practice tips for engaging your fans
- Use advertising to boost your reach and grow your presence
- Reading Facebook analytics to learn and strategize
Youtube: Video is often the most neglected platform of all of the digital marketing channels. However, when you look at the real opportunity behind a great Youtube presence it becomes hard to ignore. Did you know videos have a 50X better chance of appearing on the first page of Google results? Have you heard that retail site visitors who view video stay 2 minutes longer on average and are 64% more likely to purchase than other site visitors? In our session you’ll learn some easy ways to clean up your channel and establish a strong presence on Youtube.
- How to setup your One Channel
- Posting, optimizing for search and annotating your videos
- How to engage your audience
- Use advertising to boost your view and reach
Twitter: We’ve all seen and heard about Twitter on our phones, laptops and TV screens, but too many people assume it’s all posts about what people are having for breakfast. It’s high time to take your Twitter presence to the next level. Twitter is an amazing networking tool which makes it easier than ever to connect with the people who lead your industry and build awareness for yourself and your company. What’s more is many people don’t realize they can promote their account and keyword-target tweets using affordable paid Twitter ads.
- How to setup and optimize your Twitter account for search
- Monitoring your brand and relevant searches
- How to actively engage other people on Twitter
- Use advertising to promote tweets and build following
Google+: Google+ is also one of the most innovative social platforms and is constantly adding new ways for you to engage your fans. The constant innovation has resulted in an unsurprising 400 million registered users in the first year since being launched. When you pair the big audience with the search engine friendly benefits a Google+ brand page can give your website and your company, it becomes a marketing opportunity which can’t be ignored. We’ll walk you through the steps involved with creating a proper brand presence on Google+ and teach you to use new tools like communities and hangouts to connect with your fanbase.
- How to setup your brand page
- Optimizing your Google plus account to improve search results
- Engage with people on Google+ using hangouts
- Connect with like-minded people in Google+ communities
Pinterest: In the past year, Pinterest has risen as a incredible driver of new referral traffic to websites. The idea behind the site is simple, you browse through plenty of big, pretty images to find things you like. For marketers, appearing on those searches is a big business opportunity to drive more direct sales and traffic. We’ll show you how your Pinterest account can be used to effectively get your ideas and products in front of pinners who are ready to buy.
- How to setup your page
- Posting pins and creating engaging boards
- Optimizing your pinterest account to drive web traffic
- Useful Pinterest research tools for analytics
12:00-1:00pm – Lunch Break (attendees on their own for meals)
1:00-2:00pm – Trends in Social Media presented by Room 214
Room 214 would like to share the things that intrigue and inspire us online to see what larger cultural trends are surfacing. Learn about up andcoming social media tools being used and adopted, burgeoning digital communities you need to sign up for and what are the latest insights into what is on the horizon for social media engagement.
2:00-3:00pm – Round Table Forum from LOHAS brands on Social Media Best Practices
3:00-4:00pm – Creating Engaging Content for Getting Found and Being Chosen presented by Dex Digital
This session hosted by Dafna Michaelson, President of the Journey Institute, will focus on developing a social media mission statement that clarifies your direction and strategy, techniques on crafting engaging posts that tell a compelling story and building conversations to elevate engagement.
4:00-4:30 - Closing Wrap Up
4:30-5:00pm – LOHAS opening remarks
5:00-7:30pm – LOHAS Conference Opening Sessions
7:30-9:00pm – LOHAS Opening Reception
(Please come back for updates)
LOHAS is offering several interactive, pre-conference workshops into specific LOHAS business categories:
• Impact Investing
• What Marketers Need to Know About LOHAS Consumers
• High-Impact Digital Marketing for Challenger Brands
• Breaking the Habit of Being Yourself
Each of these provide an information packed deep dive into specific topics that you will be able to immediately apply to your business. Workshop fees also include access to the LOHAS opening keynotes and networking reception.