How to reach Conscious Consumers (Part 1)
The number of magazines dedicated to the conscious consumer has grown in the past few years, and the readership base has grown as well. It is no longer necessary for LOHAS marketers to automatically go outside the field once they want to go beyond the choir, because these media vehicles have been building ways to get new readers with every issue.
Please link to these magazines to find out more about their missions, their audiences, and how they are helping conscious consumers improve their lives through health, wellness, spirituality and lifestyle.
Part Two of this series will include editorial and advertising opportunities, circulation trends, an analysis of why each publication might help marketers, and why readers keep coming back.
Health/Wellness/Food Category
Alternative Medicine (Innovision Health Media)
www.alternativemedicine.com
Body & Soul (Omnimedia)
www.bodyandsoul.com
Experience Life (Life Time Fitness)
http://www.lifetimefitness.com/magazine/
Healing Lifestyles and Spas (Independent)
www.Healinglifestyles.com
Vegetarian Times (Active Interest Media)
www.vegetariantimes.com
Optimum Wellness (Active Interest Media)
Delicious Living (Penton)
www.deliciouslivingmag.com
Better Nutrition (Active Interest Media)
www.betternutrition.com
VegNews (Independent)
www.vegnews.com
Yoga Journal (Independent)
www.yogajournal.com
Yogi Times (Independent)
www.yogitimes.com
Environment/Lifestyle
Plenty (Independent)
www.plentymagazine.com
Organic Lifestyles (Canadian Independent)
www.organiclifestyles.ca
Sunset (Time Publications)
www.sunset.com
Mind/Body
Spirituality and Health (Independent)
www.spiritualityhealth.com
Thought Leader
Mother Jones (Independent)
www.motherjones.com
Ode (Independent, Dutch-based US version)
www.odemagazine.com
Utne (Ogden Publications)
www.utne.com
LOHAS Business/Career Publications
Healing Arts Guide (Independent)
www.healingartsguide.com
LOHAS Journal (Conscious Media)
www.lohas.com/journal
Worthwhile (Independent)
www.worthwhilemag.com
Natural Foods Merchandiser (New Hope/Penton)
www.naturalfoodsmerchandiser.com