LOHAS 2011 Program
8:30-4:00pm - LOHAS Insight Tour (Separate Registration Required)
Boulder is the epicenter of LOHAS business activity and a haven for many LOHAS oriented companies. Get a behind the scenes look at local LOHAS companies in action in the city and surrounding area. Click here for more info.
9:30-4:00pm - Impact Investing Collaboratory (Separate Registration Required)
In cooperation with W1SDØM and the William James Foundation will provide a unique opportunity for investors and entrepreneurs to connect, learn and collaborate around the funding challenges and successes in the emerging sector alternately defined as impact investing, social entrepreneurship and sustainable venturing. Click here for more info.
2:00-4:00pm - Making the Most of the LOHAS Forum and Understanding the Market Opportunity for LOHAS Products
Personal health and planetary sustainability are the cornerstones of the LOHAS marketplace, and together they are driving brand portfolio growth across the consumer landscape, from durables to consumables to services. Consumer insight is a critical input throughout the new product development process, including white space analysis; ideation; concept testing; retail strategy; media placement; and brand tracking. In this session, NMI’s trend forecasters Steve French and Gwynne Rogers will share data from recent LOHAS studies conducted across distinct points of the new product development process to show how LOHAS and mainstream consumers differ and how keeping an eye on both portions of the population is important to maximizing your market opportunity and increasing stakeholder value. NMI will draw on almost 10 years of data within its proprietary U.S. LOHAS Consumer Trends Database®, as well as its global studies and partnerships with Nielsen and MRI to provide a thorough review of the LOHAS process and how participants can leverage this information for their companies.
Ted Ning - Executive Director, LOHAS
Steve French - Managing Partner, Natural Marketing Institute
Gwynne Rogers - LOHAS Business Director, Natural Marketing Institute
3:00-8:00pm - Registration Open
5:00-7:00pm - LOHAS Opening Salon Discussion - Leadership the LOHAS Way
This interactive discussion will discuss the challenges and benefits of authentic leadership and give you tools and tips on affective ways to guide your team in a LOHAS manner. Not only give you an opportunity to listen to CEO's methods and experiences but they want to also hear what you have to say in advising them with particular requests.
Bryan Welch - Publisher and Editorial Director, Ogden Publications (Moderator)
Kim Jordan - CEO & Co Founder, New Belgium Brewery
Mick Bremans - CEO, Ecover
Terry Kellogg - CEO, 1% for the Planet
Sue Chen - CEO, Nova Medical Products
7:00-9:00pm - Welcome Reception
Thursday, June 23rd
7:00-8:00am - Morning Yoga Exercise
A 45 minute energizing class followed by a 15 minute discussion on how to take yoga practice into your busy life.
Valerie D’Ambrosio - Founder, Hanuman Festival
7:00-7:30 – Heart Rhythm Meditation - focus your attention, and engaging your emotions that results in a revitalization of your body, mind, and spirit.
Get a brief description of the practice of HRM, then a 20 minute practice session where you will learn the basics of HRM, followed by a discussion with Q&A about meditation and breathing practices.
Dr. Asatar Bair - President of the IAM University of the Heart
7:30-4:00pm - Registration Open
7:30-8:30am - Continental Breakfast Buffet
8:30-8:45am - Welcome Remarks
Ted Ning - Executive Director, LOHAS
8:45-9:00am - Tune Up To Success
MELODY - Empower Leaders with breakthrough tools
HARMONY - Elevate listening and collaboration to support responsible business practices
RHYTHM - Increase productivity through timing and tempo.
SCORE - Achieve your goals for a sustainable and profitable future
Join the recording artist Freddie Ravel as he brings us Tune Up To Success, Music Applied to Life. Ravel has designed a unique and powerful methodology to bring us from dissonance to harmony in a more sustainable world.
Freddie Ravel - Founder, Tune Up to Success
9:00-9:30am - Changing Yourself, Changing the World: The Path of Purpose and Destiny
In this talk, Jean Houston, one of the world's leading exponents on the nature of human capacities, will speak of how we can develop the latent potentials to help partner the greatest change in human history. She will demonstrate this by indicating ways of higher development on four levels: sensory-physical, psychologic, mythic-symbolic, and integral and spiritual. These evolutionary accelerators can bring the high performance, courage and commitment that is the life of the possible human, the one who helps create the possible society.
Dr. Jean Houston - Founder, Human Potential Movement
9:30-10:00am - Tales From The Medicine Trail
As a medicine hunter, Chris Kilham has performed traditional Polynesian firewalks, narrowly escaped death, been greeted at spear-point, chased by pirates, and consumed hallucinogenic potions in shamanic ceremonies, all in a day’s work exploring Nature’s healing secrets. Amidst spear-wielding natives, eccentric explorers, daring botanists and mammoth corporations, Chris works to sustainably reap nature's rich bounty of medicines, from the rainforests of the Amazon to the Himalayan hills. In this entertaining, information-packed seminar we'll explore how beneficial plants become natural and pharmaceutical medicines, and what happens to native people, the environment, and the plants themselves along the way. CNN calls Chris “The Indiana Jones of Natural Medicine.”
Chris Kilham - Founder, Medicine Hunter
10:00-10:30am – Break
Presented by Native Energy
10:30-10:45am - LOHAS Scholarship Recipient Acknowledgement Presented by Mohawk Industries
10:45-11:20am - The Latest LOHAS Consumer Trends: Point/Counterpoint
Opportunities and challenges are inherent in any market trend, and even in our personal lives. With specific regard to the LOHAS marketplace, are we experiencing continued rapid growth or stagnation? In this session, NMI’s Steve French and Gwynne Rogers will provide thought-provoking insights on the health and sustainability market – both positive signs of growth and current challenges. The insights will be driven from the original LOHAS consumer research, NMI’s LOHAS Consumer Trends Database®, conducted annually since 2002, and now in 23 countries. During this session, they will take opposing viewpoints on common green realities and misconceptions. Is green really growing? What market sectors are most opportunistic to pursue? What are the barriers? What consumer groups are driving the market? This is a not-to-be-missed session on the future of the LOHAS marketplace!
Steve French - Managing Partner, Natural Marketing Institute
Gwynne Rogers - LOHAS Business Director, Natural Marketing Institute
11:20-11:30pm - Wisdom of Words - A poem for Gaia like you have never heard before.
Theo (Lucifury) Wilson
11:30-12:00pm - LOHAS Business Competition Winners
Presentations from the top 3 finalists of the first LOHAS business plan competition. The audience votes to determines the winner who win $1000 cash and $10k in marketing services.
Ian Fisk - Executive Director, William James Foundation
12:00-1:30pm - Lunch
12:00-1:30pm - Speaker/Sponsor RSVP Lunch (Invitation Only)
Presented by Rancho La Puerta
1:30--2:30pm - Breakout Sessions
l. Movement of Coalition Branding
The modern consumer is torn between shopping WITH their values and FOR the best value. The right tools can help them navigate this Value vs. Values dilemma. Purchase patterns increasingly reflect the values and standards most important to consumers. However, while standards are high, at the same time, frugality is the reality that also drives today’s savvy shopper. This panel will explore the tools and strategies available to today’s sustainable brands to find the middle ground to move the middle (in both sales and measureable behavior change).
Jan Wikman - Director of Marketing, Ecobonus
Fred Haberman - Co-Founder, Modern Storytellers
John Rooks - CEO, Soap Group
Michael Movitz- VP, Business Development, SPINS
Josh Dorfman - VP Marketing, Good Guide
ll. Welcome to Futuretopia
Imagine a future that is utopian instead of dystopian. Is such a rosy vision actually possible, or simply naive? Should we take it slow or leap into the unknown? In this wide-ranging talk, award-winning writer and editor Matt Power explores forces already in play that may signal a sea change in product design and eco-awareness. It's time to think much, much bigger than buildings, cars and disposable gadgets--to redesign for a future when products will have to demonstrate a complete life-cycle pedigree. Learn what some of the most radical architects, environmentalists, and industrial designers are doing to change the world for the better. Just what does Futuretopia hold? Cruise ships converted into affordable housing. Roads made from recycled rubber tires. Brazilian cities with movable marketplaces. Homes that float. Here's some global inspiration, to help you do well by doing good.
Matthew Power - Editor in Chief, Green Builder Magazine
lll. Mobile Solution Revolution: How to Create the Ultimate Experience While Supporting a Sustainable Future
Mobile technologies are revolutionizing the way business travelers work and play. Mobile agendas and personalized schedules, social networking, rich media, location-based services, RFID, QR codes and a plethora of other cutting-edge mobile technologies have created a confusing ecosystem, while the global focus on a greener environment has encouraged businesses to constantly look for methods to support the call for sustainability.
From device and tablet apps to native apps or online, this workshop helps you understand and navigate the complex world of mobile solutions of today and a glimpse into a more sustainable future.
David Snell - Chief Marketing Officer, QuickMobile Inc.
lV. Awakening the Dreamer, Changing the Dream
What stand do you choose in these times of extraordinary crisis and opportunity? How do we translate our intentions for a better world into action? Waking up from the grips of an old trance and finding a new dream in which our passions intersect with the world’s needs is the route to contribution, joy and fulfillment. Find the clarity, inspiration and community to power your next steps in this practical exploration with Jon. You won’t want to miss this special session!
Patricia Karpas - Strategy and Corporate Partnerships, Gaiam
Jon Symes – Program Director, Awakening the Dreamer Program with the Pachamama Alliance
2:45-4:00pm Breakout Sessions
l. Greening the Mainstream - taking your marketing message beyond the LOHAS audience to mainstream Americans
The percentage of Americans searching for greener products is steadily increasing every year. Yet the percentage of Americans who believe global warming is real has been on a steady decline. Thus, "saving the planet" is not the motivator for most mainstream Americans to buy more sustainable products. So what are the motivators? And how do you communicate them most effectively? Suzanne Shelton of Shelton Group will share insights from her firm's latest Eco Pulse study, which publishes one week after the LOHAS Forum, as well as focus groups clips to illustrate what works -- and what doesn't -- when trying to engage the mainstream market.
Suzanne Shelton - CEO, Shelton Group
ll. Raising Capital in a Recession
When it comes to the economy uncertainty is the theme and the recession does not look like it is changing dramatically anytime soon. Investors have become a bit more cautious than in years past but there are some opportunities for investment if you know where to look. Our panel will share their insights on attaining capital and what matters most to investors.
Todd Woloson - Partner, Greenmont
Sarah Endline - Founder, sweetriot
Greg Berry - President, W1sd0m
Oliver Madison - CEO, Me To We Style
lll. GMO Awareness in our Food
GMO has infiltrated all of our lives. More science reports are proving that genetically modified foods are not only detrimental to the environment but also our health. There are steps being taken by the organic foods industry to combat this. Become more educated on your food choices and hear what organic based companies are doing to increase awareness of this problem.
Michael Funk - Co-Founder and Chairman of the Board, UNFI
Craig Shiesley - Vice President of Marketing, Silk Soymilk
Michael Besancon - Senior Global V.P.of Purchasing, Distribution, & Communications, Whole Foods
IV. The Growing Sheconomy
The recession has affected male dominated industries such as finance and construction. Yet female driven industries are thriving. Many predict there will be a shift in incomes to women bringing in more to households than men. Furthermore, LOHAS consumers are primarily women. Do these economic shifts change the approach to take when marketing to women? How will marketing change if women are working and men are shopping? Learn how these various successful women are approaching the female market and gain insight into what they see as trends moving forward.
Diane MacEachern - Founder & CEO, Big Green Purse (moderator)
Gretchen Bleiler - Olympic Snowboarder
Tina Wells - CEO, Buzz Marketing Group
Margaret McAllister - Co-Founder, Red Kite Business Advisors
4:15-5:30pm - Breakout Sessions
l. So You Think You Can Pitch? Prove it!
Get ready for some fun, insights and challenges as LOHAS provides the first PR pitch slam! This is where you will have a chance to present your idea and product to a panel of media experts who will then critique your pitch and product. Each participant has 1 minute to present their idea in a manner that should be attractive for press. Creativity is encouraged! Audience participation is a must as you get to hear what resonates with press and why.
Katy Saeger - Founder, Saeger Media Group (Moderator)
Terri Trespicio - Sr. Editor, Whole Living
Pilar Gerasimo - Editor in Chief, Experience Life Magazine
Waylon Lewis - Founder, elephantjounal.com
ll. Incorporating Ethics into Your Supply Chain
We have heard much about greening supply chains but what about the ethical aspects of ensuring workers throughout the development of products are treated fairly. How can products take the extra steps to ensure the impacts are not only green but also principled? Learn from companies who have taken the extra steps to ensure this occurs despite their national and international distribution. Learn what the biggest challenges are and what certification processes are available.
Scott Leonard - Co Founder, Indigenous Designs (Moderator)
Amy Hall - Social Consciousness Director, Eileeen Fisher
Chuck Bennett - Vice President, Earth & Community Care, Aveda
Wayne Zink - President, Endangered Species Chocolate Foundation
lll. Liberating the Corporate Soul
The discussion will explore ways to nurture the creative force within your organization and workplace. Engage in inspirational dialogue on practices and policies that have resulted in increasing the health, vitality, and productivity of individuals and organizations. Join in this unique opportunity to re-define your organization and unleash the unlimited potential of the corporate soul.
Ted Ning - Executive Director, LOHAS (Moderator)
Lucia Thornton - RN, MSN, AHN-BC
Leonard Wisneski - Chancellor at the University of Sint Eustatius School of Medicine
Dr. Jean Houston - Founder, Human Potential Movement
IV. Today's Tools and Tips for Social Media
We now all know the importance of social media but how do you move from gathering followers and fans to increasing engagement and social capital? Learn what the distinctions are between personal and professional usage. Get updated on practices to keep up on the ever changing world of social media.
Jonica Reed - writer Jetsetter.com
Randy Paynter, CEO Care2.com
Joe Rogel - Social Media Strategist, Gaiam
5:30-7:30pm – Evening Reception
Friday, June 24th
7:00-8:00am - Morning Exercise
A 45 minute energizing class followed by a 15 minute discussion on how to take yoga practice into your busy life.
Cara Fogel Ferrick - Northern Colorado Regional Manager, CORE Power Yoga
7:00-7:30 – Heart Rhythm Meditation - focus your attention, and engaging your emotions that results in a revitalization of your body, mind, and spirit.
Get a brief description of the practice of HRM, then a 20 minute practice session where you will learn the basics of HRM, followed by a discussion with Q&A about meditation and breathing practices.
Dr. Asatar Bair - President of the IAM University of the Heart
7:30-8:30am - Continental Breakfast Buffet
7:30-12:30 - Registration Open
9:00-9:30am - The Business of Living — on Purpose
Dan Millman presents a new vision of the four purposes in life, then brings them down to earth where we live and work. These four purposes shed new light on our career and calling, but also include: our required curriculum in the school of life, our hidden calling, and "the most important purpose of all." Best known for his modern spiritual classic, Way of the Peaceful Warrior, adapted to film in 2006, Dan's has addressed the topic of life purpose in his 1994 million-copy bestseller, The Life You Were Born to Live.
Dan Millman - Author & Teacher
9:30-10:00am - 2012: The Shift We Have Been Waiting For; How to plan for extraordinary change
John Petersen will walk out from the present to 2012, highlighting all of the extraordinary breakthroughs and threatening breakdowns that appear to be between here and there. Big problems are growing... but an extraordinary new world is a distinct possibility very soon after that. It’s literally a time of rapid evolution for humanity.
John Petersen - Founder, Arlington Institute
10:00-10:30am - Authenticity and Anarchy: A Civic Approach to Branding That Drives Behavior Change
Your brand is the interface between your company and your customers. And as consumers evolve, so must the interface. Join John Rooks from The SOAP Group as he explores the desensitization of consumers to branding. Rooks presents an argument that for all of us to realize the ”promise of sustainability”, brands and consumers must renegotiate the terms of their relationship.
John Rooks - CEO, SOAP Group
10:30-10:40 Wisdom of Words
Theo (Lucifury) Wilson
10:40-11:00am - Break
11:00-12:15pm - Breakout Sessions
l. Great Green Marketing in 2011 (Including The Sins of Greenwashing)
In the 2010 Sins of Greenwashing study, researchers visited dozens of North American retailers, sampling 5300 greener products. This year at LOHAS, we will describe the findings of this study, including dramatic increases in green product offerings, big box stores’ emerging role as “gentle green giants”, and the pitfalls and lessons from the avoidance of greenwashing.
Scott MCDougall - CEO, Terrachoice
ll. The Next Generation of LOHAS: The Future of Cultural Branding
What happens when break beats meet climate change, Urban Hustlers bump into Conscious Consumers and Mobile Apps transform Free Enterprise? As our nation embraces 2050 and the promise of greater cultural diversity who is poised to engage the emerging consciousness of young urban consumers? Join Rha Goddess, CEO of Move The Crowd and an esteemed panel of next generation Social Entrepreneurs who are blending culture and technology with profit and contribution to build massive audiences and forge a new lifestyle brand called True-Paid-Good.
Rha Goddess - Founder, Move the Crowd (Moderator)
Rolando Brown - Poet & Cultivating Member , MVMT
Julia Ahumada Grob - Actor, Educator, and Creative Producer
Erica Williams - Senior Strategist, Citizen Engagement Lab
lll. Societal Integration of Wellness
This year we have seen a lot of focus on healthcare from Congress, obesity reports from press and an increase in stress from many job workloads. Yet there is a silver lining to all of this as many companies are developing new ways to approach wellness in the workplace and its integration and design into communities that need it most. Hear from experts on what is on the cutting edge of emerging projects and programs that have a promising future.
Fred Haberman - President & CoFounder, Haberman & Associates (Moderator)
Chris Waugh - Leader of Consumer Experience design, IDEO
Jennifer Cabe - Executive Director, Canyon Ranch Institute
Deneen Vojta - Senior Vice President of the Center for Health Reform & Modernization, United Healthcare
IV. Building a Sustainable Economy through Public Policy
Business has always played an important role in determining public policy. However, too often the voice of sustainability minded and triple bottom line companies is missing from the discussion over what laws and regulations get enacted in Washington D.C and in state capitols. As LOHAS companies know, sustainable economic development is compatible with environmental protection and social justice. Now, we need to make policymakers understand the business case. This session will explore ways companies can help shape public policy on sustainability in a range of key areas; chemical reform, campaign finance, the farm bill, energy policy and climate change. The session will highlight how new organizations are challenging the historic supremacy of conservative business organizations who fight against sustainability. Attendees will come away knowing who the major players in D.C. are, how to engage and how to take advantage of political opportunities.
Richard Eidlin - Dir of Campaigns and Business Engagement, American Sustainable Business Council
Kim Jordan - CEO & Co Founder, New Belgium
Anna Gilmore Hall - Executive Director, Practice Greenhealth
Vince Sicilano - CEO, New Resource Bank
12:15-1:30pm - Lunch
1:30-4:00pm - LOHAS Marketplace Exhibition
1:30-2:00pm - Marketplace Discussions
I. The Sustainable Materials Revolution: Greenhouse Gas - Problem, or Opportunity?
A conversation around what leading brands are doing to introduce compelling consumer products, now responsibly innovated from annually renewable performance materials. Hear how companies large and small have re-thought where their products come from, what they’re made of, and ‘where they go’ after use.
Steve Davies - Director of Public Relations and Communications, NatureWorks LLC
II. Living on the Left: Driving Innovation Through Collaboration
LOHAS consumers are on the front end of market innovation. These consumers trial, vet, and adopt new product offerings which then broaden into mainstream America and are a reflection of how conventional consumers are continually moving closer to LOHAS attitudes on health and sustainability. VEB shares these early adopters’ values and partners with these consumers through our continuing consumer connections, entrepreneur network, crowdsourcing initiatives, and research engagement. This collaboration has led to new ways to speak to consumers, new product ideas, and a new perspective on what brands mean to consumers.
Mary-Ann Somers - VP of Emerging Brands, Coca Cola
III. Let Lance Armstrong Be Your Guide
Those in the forefront of sustainability have a duty to speak up. Only by broadcasting what matters to them they both can create peer pressure, influencing the practice of others, and shape the public’s understanding about the essential nature environmental and social issues. Greenwashing is not the enemy. Caution is.
Tom Rawls - VP Marketing, Native Energy
2:15-2:45pm - Marketplace Discussions
I. The Power of Storytelling
We all have stories to tell. But what is the most effective way to tell them? What constitutes a ‘great story’? And how can storytelling help us? Since 2007, Green Living Project has been doing award-winning storytelling work around the globe across various sustainability-related themes – tourism, food, education, community development, wildlife conservation, and more. Today, they will showcase their work in global sustainable tourism. From Latin America to Africa to the US, they will present inspirational stories that discuss important challenges and issues, while also providing important solutions and takeaways. These unique stories also help create change, solidify best practices, and positively impact consumers, communities, and businesses. Join this insightful and informative multi-media presentation and discussion on how global sustainability, sustainable tourism, and effective storytelling can help you, your business, and entire industries with important and strategic components.
Rob Holmes - CEO Green Living Project
Il. One Company Leading A Change in an Unexpected Industry
In 2010, Propark America along with Greenscape Capital launched Canopy Airport Parking at Denver International Airport–North America’s greenest parking facility. Thereafter, as a social change advocate, Propark America’s CEO John Schmid put his business card and social capital on the table and challenged his industry competitors to do the right thing for people, planet, profit and parking. By advocating that the industry collaborate and create open-sourced, sustainable best practices, Schmid and his industry colleagues launched Green Parking Council (GPC), which encourages exceptional industry transformation through partnerships, creativity and ingenuity.
John Schmid - CEO, Propark
lll. Battle of the Bags – Special Report
The shift from disposable single-use bags to durable reusable products is happening, but not without a battle from the “paper or plastic” industrial complex. Andy Keller will bring you up to speed on the dynamic drama and antics as the reusable bag movement takes hold in America.
Andy Keller - CEO, Chico Bag
IV. The Impact of Home Made Foods: How a Whole Foods Lifestyle Impacts Productivity and Healthcare Costs
Too busy to eat healthy? Vitamix can show you the quick and easy way to make great meals in minutes. Watch a demonstration of the Vitamix machine in action and learn how to make whole food meals that can make consuming the USDA-recommended nine servings of fruits and vegetables not only easy but delicious. Also learn about compelling statistics showing that workplace wellness programs with healthy whole food eating at their core can result in significant healthcare costs savings and substantially improve employee productivity and morale. Attend this session and get a chance to win your very own Vitamix machine!
Jodi Berg - President, Vitamix
3:00-3:30pm - Marketplace Discussions
I. How the Rubber Meets the Road: Sustainable Alternatives to Spiraling Raw Material Costs
Maybe you haven’t noticed, but raw material costs for manufactured goods are rising - fast. Increasing global affluence along with natural resource constraints are major causes. Rubber is an example of one of these materials. Most end-of-life rubber is currently burned for its fuel value, but higher-value sustainable solutions are possible. These solutions require a more technological approach. Learn how one company is applying science and technology to make better use of end-of-life materials , such as tires, to help keep material costs low, while helping the environment in the process. This is the next generation of Reduce. REUSE. Recycle.
Tom Rosenmayer- Vice President of Technology Lehigh Technologies Inc.
ll. Accelerating the World's Most Unreasonable Entrepreneurs
What does an Indian entrepreneur working with tens of thousands of marginalized farmers on a highly lucrative dairy business, a small group of MIT graduates working on a market based solution to educating girls in rural Pakistan, a CNN Hero who has already brought solar energy to over 50,000 local Kenyans, and an engineer in South Africa using mobile games to promote local commerce have in common? Along with 22 other globally minded entrepreneurs from 17 countries, they have been recognized as some of the world's most promising early-stage entrepreneurs and they are convening upon Boulder at the Unreasonable Institute (www.unreasonableinstitute.org) this summer. In this session, the President of the Unreasonable Institute, Daniel Epstein, will introduce the room to how his organization is working to effectively accelerate and invest in entrepreneurs they believe future generations will remember as having defined progress in our time. Along with Daniel, four unreasonable entrepreneurs from four countries will take the stage to explore the struggles and opportunities of entrepreneurship when leveraged to combat some of the greatest social and environmental challenges of our time. This session should prove to be entirely unreasonable.
Daniel Epstein - President of Unreasonable Institute & CEO of SWAE Sports
lll. Understanding FTC Guidelines
LOHAS marketers know the value of terms like “biodegradable”, “environmentally-friendly”, and “recycled” – these are the buzz words that communicate the value of our product or service. But, when you use these terms, could you be deceiving your customer? Are you adequately verifying your environmental claims? Your environmental marketing may be falling short based on newly proposed changes to the FTC’s Green Guides. You can’t afford to be complacent about meeting these new guidelines, as the Commission has brought action against companies whose green marketing claims failed their standards, resulting in years of litigation and millions in court fees. Marcos Cordero, CEO of the Green Business Bureau, will lead this highly-informative breakout session where he will cover the proposed changes and offer you tips on how you can make sure that your green claims measure up. A must-attend for LOHAS marketers and business owners.
Marcos Cordero, Co-Founder, CEO Green Business Bureau
lV. From Surfing Waves to Surfing the Media World - an Entrepreneur's Journey of Integrating Social Enterprise and Media
Hear how an avid surfer converted himself into an eco-entrepreneur and a pioneer in the world of social enterprise. Paul Polizzotto, Founder and President of EcoMedia-CBS will share stories his own and others -- from the frontlines, where companies fueled by inspiration and a commitment to "doing well by doing good" are thriving.
Paul Polizzotto - Founder, EcoMedia
4:00-4:30pm Keynote - Conscious Leadership Is An Inside Job
Patagonia's success has sprung from a series of transformative moments in the work and home lives of its leadership team--from company owners, Yvon and Malinda Chouinard, to CEO Casey Sheahan. Sheahan will speak to the challenges and opportunities he faces in running one of the most socially responsible companies in the world. Patagonia's mission and values have proven legendary in their power to effect positive change in modern apparel manufacturing. As a side benefit, 1% of Patagonia's sales are donated to small activist groups working to preserve the global environment. But for all the company's financial and reputational success, Sheahan will show that the company's growth accelerated even faster when it brought total awareness to to the full spectrum of its real-world impacts and extreme transparency to it's daily operations. As Sheahan explains, "being green and being socially responsible are essential now, but it has become equally important to lead with mindfulness, compassion and soul. What's true in the macrocosm for companies is true in the microcosm for its leaders. There is no global transformation possible without personal transformation.
Casey Sheahan - CEO, Patagonia
4:30-5:15pm Closing Keynote - Tune Up To Success
Join us for this unprecedented "Keynote Concert" where "The Motivational Maestro" will bring LOHAS an entirely new way to view Sustainability through the world's international language of Music! world.
Freddie Ravel - Founder, Tune Up to Success
5:30-7:30pm - Closing Reception
8:45-9:00am - Welcome Remarks
Ted Ning - Executive Director, LOHAS
