Mission
The LOHAS movement focuses on educating and providing resources for businesses and individuals on the market of healthy and sustainable lifestyles. Many businesses don’t know how to market to the LOHAS consumer nor to consumers know which companies are authentic in their branding as it relates to LOHAS values. LOHAS serves as the central hub for education, business resources, updated news, and annual business to business gathering of those fostering the LOHAS movement. The LOHAS shares information and innovative business practices that further promotes the LOHAS lifestyle beneficial to the future of our planet.
Key Messages:
Leadership
LOHAS is the premier organization featuring how businesses and individuals are paving the future for healthier and environmentally friendly lifestyles. LOHAS showcases to businesses and individuals that sustainability is a requirement, rather than a choice. We do this through our website, e-weekly, annual LOHAS Journal, and LOHAS Forum.
Celebration
LOHAS celebrates those individuals and corporations who have found ways to make sustainability not only good for the planet, but also good for profitability. They’ve created entirely new business categories and services that enhance local and global economies. LOHAS will applaud today's trailblazers, while also challenging all individuals and businesses to build upon what they offer now, envisioning a truly sustainable business climate – and planet – in the future.
Effective Messaging
The time has come for LOHAS to go beyond an organization that showcases what's best in fostering healthy and environmentally friendly lifestyles, to an agenda-setting entity. One of the primary benefits for those familiarizing themselves with LOHAS is the help they receive to more efficiently promote and broaden their sustainability efforts.
Shared Vision
LOHAS features the very latest information on the sustainability movement globally. The feedback and input from hundreds of business leaders and other individuals from editorial, conference presentations, and press releases reflect how much the effort has grown in the past decade. This is what many believe the landscape for a world featuring healthier and environmentally friendly lifestyles will be like in the decades ahead.
Networking
As this is one of the main reasons people attend the LOHAS Forum is because it provides a unique opportunity for businesses of all sizes to come together to share their LOHAS business practices, learn from the efforts of others, and develop unique business relationships that promote successful LOHAS market expansion.
Education
Through case studies, practical examples, listings, trend forecasts and in-depth articles, LOHAS provides realistic examples for individuals to incorporate LOHAS practices in their businesses and personal lives.