World Inc. Book Review

World Inc. is a groundbreaking new book by Bruce Piasecki, one of the top energy and environmental consultants to companies such as Toyota, BP, Chevron, DuPont, and Dow Chemical. In this book, the author shows how products designed with financial, social, and environmental values create better profits and make the world a better place. Using examples from his 25 years of work with corporate leaders, he describes how "social response" will be the new benchmark by which corporations will be judged and can drive profits.

Bruce Piasecki provides the reader with a broad range of business and social insights, including:

• How the new trinity of financial, social, and environmental value will reinvent capitalism
• How competition based primarily on price is quickly becoming out-dated
• Why social branding is a major opportunity for today's businesses

World Inc. is a glimpse into the near future. Those who embrace and excel at social response will be the business success stories of our time. Those who do not, do so at their own peril.

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