EcoNouveau, a co-production spearheaded by Rob Ganger of Pollinator Media Group and Sarah Shewey of Pink Cloud Events, will feature the Spring/Summer '08 collection of the most innovative eco-fashion designers in a non-traditional runway show crafted for an audience of 1,500 international press, buyers and eco-conscious celebrities and influencers. The event premieres on October 13th at restored cathedral Vibiana in Downtown Los Angeles. Alternative art and production company BOXeight is the official host of EcoNouveau.
Londoner Gary Harvey, New Yorker Bahar Shahpar, and LA local Amanda Shi (Avita) will feature innovative uses of organic and recycled materials and processes in their upcoming collections. The evening's music will be curated by Dublab with musical guests Mia Doi Todd, DJ Nobody, DJ Frosty, Daedalus, Carlos, Gaby and Andres. Attendees will experience artwork by award-winning photographer Sebastian Copeland, Seattle-based photographic artist Chris Jordan, Los Angeles underground legend Geza X, Los Angeles-based outdoor photographer Ian Shive, Brazilian graffiti artist and photographer Alexandre Orion and fashion photographer Erik Lang.
"The apparel industry significantly impacts all our lives - for example, conventionally grown cotton uses more insecticides than any other single crop. Organic cotton appears to be only part of the solution while other fibers like bamboo and hemp have their own production impacts. It's quite a learning curve" said Rob Ganger, founder of newly formed Pollinator Media Group and Executive producer of EcoNouveau. "Whether we collectively call it 'sustainable', 'green' or 'eco' fashion, it is very important for designers to utilize recycled, repurposed, and organic materials wherever possible in their entire product lines and for we who purchase the apparel to become more educated on the impact of our choices"
"EcoNouveau aims to promote concepts like 'cradle to cradle' and 'biomimicry' to industry and consumers, and to showcase the modern 'green' life as stylish, accessible and intelligent," continued Sarah Shewey, founder of Pink Cloud Events and co-producer of EcoNouveau.
For more information, and for press and industry registration, please contact Grace Kim at
gracekimconsulting@gmail.com.