In this provocative book, communication expert John Marshall Roberts exposes the hidden dynamics of inspiration. In so doing, he unveils a bold new paradigm for creating inspirational media and messaging called
Transformational Design™. A seamless blend of systems theory, developmental psychology, and common sense, this new framework allows socially conscious people—marketers, business leaders, and activists—to design messages that systematically overcome cynicism and inspire others to act. The era of cynical pandering and fear-peddling is over. This book is a thoughtful call to arms for a new generation of socially savvy leaders who are determined to achieve personal success and fulfillment while also making the world a healthier, more sustainable place.
For more info, please visit
www.ignitinginspiration.com.