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| Source: | Environmental Leader |
| Published: | Friday, September 25, 2009 |
1. From economic collapse to a green economic recovery.
Interest in all things “green” continues to grow as the economy sinks. About 34 percent of people are now more likely to buy environmentally responsible products and 44 percent of consumers indicate their environmental shopping habits have not changed as a result of the economy (Cone Consumer environmental survey 2009).
Sustainability is coming into its own as a force to drive competitiveness. This development is substantiated by the stabilization of green jobs while others have collapsed (Environmental Leader 2009). Businesses are increasingly realizing the ability to minimize costs through environmentally conscious operations – boosting profits, developing brand value and building a strong position to beat less adaptive competitors when the recession ends.
2. From carbon footprint confusion to footprint awareness.
More than half of the global population is aware of the term “carbon footprint,” up from 38 percent in 2007. U.S. consumers fall behind the UK in awareness – 96 percent of UK adults say they are aware of the term and many of us have used a carbon footprint online calculator. As this awareness grows, it is likely that consumers will drive the sustainability market by demanding low carbon products.
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