Clorox Comes Clean With Chemical Content on Web Site

In a bid to improve transparency about the environmental impact about its products, Clorox has launched a new Web site that details ingredients for more than 230 cleaning, disinfecting and auto care products.

The Web site includes a glossary of terms for each ingredient.

“We’re putting a framework around corporate social sustainability, and the Web site is central to our communications efforts,” said Aileen Zerrudo, director of communications for corporate social responsibility at Clorox.

Zerrudo said Clorox started communicating about ingredients when it launched Green Works in January of 2008.

“We had always discussed internally how we could take that further. Consumers always say they want to know what’s in the products,” she said.

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