NutraChoice to Merge With NPIcenter

TORONTO—Natural products networking Web site NutraChoice.com, based here, on Sept. 25 announced its plans to merge with CA-based NPIcenter.com, a 3-year-old industry news and information resource.

Although the terms of the deal were not

disclosed, NutraChoice.com said it expects the merger to close in November.

According to the companies, the combination of their sites will create “the largest and most comprehensive site” for buyers and sellers. Their new combined site is scheduled to launch in early 2001.

Nichole Hastings, VP of industry relations and content development for NPIcenter.com, says the companies hope to provide the industry with “tools to compete in an increasingly competitive environment.”