Health, Wellness Gain Momentum in U.S.

A majority of consumers care more about health and wellness than they did a year ago, according to a new survey conducted by Harleysville, Pa.-based The Natural Marketing Institute (NMI).

The findings could mean increased sales for purveyors of organic foods, environmentally friendly products, supplements and personal development products, according to NMI. After surveying more than 1,000 consumers in the U.S., NMI discovered that 55 percent of respondents reported greater interest in health and wellness while 40 percent reported spending more time with family.

Among those concerned with health and wellness, 76 percent cited food safety concerns as motivators; 66 percent cite personal health issues; and 43 percent note that the 2001 terrorist attacks have caused increased health and wellness needs. In addition, 56 percent are seeking a more balanced lifestyle; 42 percent report a greater need for vitamins and supplements; 37 percent are more interested in relaxation products and services; 33 percent are more interested in environmentally friendly products; and 24 percent have an “increased desire for organic products,” according to a Dec. 4 announcement.