Clif Bar Hires BIN Sales

BIN Sales and Marketing to broker Clif's sports food bars in the East.

Berkeley, Calif.-based sports-nutrition manufacturer Clif Bar Inc. recently hired Norwalk, Conn.-based BIN Sales and Marketing as its Eastern U.S. broker. Clif says it selected BIN due to its “strong and extensive sales and merchandising sales force, significant marketing resources, and industry leading information management resources,” according to a Dec. 8 BIN announcement.