Health and innovation taking organic dairy mainstream

Rachel’s Organic, a leading UK producer of organic dairy products, says that the growing appetite of British consumers for healthy, innovative products is helping sustain growth in the burgeoning UK organic dairy sector. Tom Armitage reports.

The company, which last week announced the completion of a £3 million extension at its main milk processing plant in Aberystwyth, Wales, is looking to treble its current output of 10 million pots of organic yoghurts to cater for the growing UK trend for organic dairy products.
“Organic dairy is here to stay, it is not a transient phase,” Neil Burchell, managing director of Rachel’s Organic told DairyReporter.com.

“Consumers are increasingly checking labels for the nutritional values of products. A lack of additives, a need for natural ingredients, as well specialist dietary preferences, such as low-carbohydrate content, are all factors appealing to the modern British consumer,” he added.

But although consumer demand for healthy and natural products has been a major factor in the growing interest in organic dairy products, Burchell also noted that sales had been boosted by the increasingly sophisticated tastes of the average UK consumer.

Rachel’s Organic, for instance, has recently rolled out a number of innovative organic products such as rice pudding, which would not traditionally be associated with the organic dairy sector, in a bid to diversify and push organic products into the mainstream arena.

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