Weather Channel Launches Quarterly Climate Index

The Weather Channel has introduced the One Degree Climate Index, a source of statistics and data focusing on the average consumer's response to climate change and environmental pressures.



One Degree, developed by The Weather Channel and dedicated to humanizing the impact of climate change, presents news, general information and a list of expert and guest bloggers that bring into focus how climate change is affecting people's daily lives.



Preliminary data from One Degree Climate Index indicates that 38 percent of Americans would spend more money to buy environmentally-friendly products if they were priced slightly higher than normal brands. A substantial majority of Americans (73%) report that climate and weather are important when deciding where to move. Also, 66 percent would opt to live in a smaller house unaffected by global warming versus a large house in a place were global warming affects the weather.



Future topics will cover a wide range of subjects including retail preferences and conservation changes driven by climate concerns. This type of comprehensive data about climate change and its impact on daily consumption and habits is not readily available from any other source.



"The One Degree Climate Index, gives us another way for to demonstrate how climate has an impact on daily life and habits," said Matt de Ganon, vice president of broadband and consumer applications, The Weather Channel Interactive. "We hope it brings into focus how the discussion of global warming is affecting the average person."



One Degree Climate Index will be available quarterly for distribution and publication to analysts, media and blogs.



One Degree Climate Index consists of survey data from www.weather.com/onedegree, where broadband viewers will be polled on their thoughts regarding the climate and how changes are impacting their lives. Initial index survey findings are from an independent, third party research company.

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