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| Source: | LOHAS Weekly Newsletter |
| Published: | Friday, December 15, 2006 |
Two-thirds of families have dual career couples (up from 33% in the 1960’s). And the average weekly hours worked by women with at least one child in the household is in excess of 41 hours. Not surprisingly, working mothers face a balancing act between work and family life. Over 60% of working mothers indicate that they live a stressful life and look for ways to simplify their lifestyles – significantly higher than non-working mothers. According to Steve French, NMI Managing Partner, “this feeling of stress is manifesting itself into a variety of cultural shifts across many industries.” In addition, the 40-year trend in the rise of convenience foods not only impacts women’s own health, but the well-being of the entire family. Unsupervised family eating/snacking, the loss of family dinner time, an increase in away-from-home food consumption, among other factors, are all drivers of a wide array of health issues that have permeated the American population – both young and old alike. Furthermore, this trend also impacts a wide range of other industries including transportation, technology, healthcare, and retail – to name a few. As so, businesses must fully understand these dynamics to create strategic marketing solutions for all.
2006 Top 10 Consumer Trends
1. Changing Demographics Create Health and Wellness Opportunities
2. Organic Versus Natural: The Balance of Price and Benefits
3. Energy and Vitality: Future Platforms for Growth
4. Ingredient/Nutrient Drivers
5. The Proliferation of Heart Healthy Products
6. On-The-Go Healthy Eating Opportunities
7. The Next Growth Opportunities in Nutritional Supplements
8. Premium Personal Care
9. Individualism Crosses Categories
10. Corporate Social Responsibility: Values Connectivity to Brands
For more detailed information on these 2006 trends, click here: 2006 Trends in Review